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Brand Licensing Agreement
"Need a Brand Licensing Agreement for my Singapore-based sports apparel company to license our trademarked logo to a manufacturer in Malaysia, with exclusive rights for 3 years starting January 2025 and quarterly royalty payments of 5% of net sales."
1. Parties: Identification of licensor and licensee, including full legal names and registered addresses
2. Background: Context of the agreement, ownership of the brand, and purpose of the licensing arrangement
3. Definitions: Key terms used throughout the agreement including 'Licensed Marks', 'Territory', 'Licensed Products', 'Net Sales'
4. Grant of License: Scope of rights granted, exclusivity status, and territorial limitations
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Financial Terms: Royalty rates, minimum guarantees, payment terms and audit rights
7. Quality Control: Standards, approval processes, and inspection rights
8. Intellectual Property Protection: Trademark ownership, infringement procedures, and registration obligations
9. Termination: Termination rights, consequences, and post-termination obligations
1. Sub-licensing Rights: Provisions governing the right to sub-license to third parties, including approval processes and obligations
2. Minimum Performance Requirements: Sales targets, minimum performance criteria and consequences of failure to meet them
3. Marketing Obligations: Specific marketing commitments, approval processes and brand guidelines compliance
4. Supply Chain Requirements: Manufacturing and sourcing obligations, including quality control measures for production
1. Schedule 1: Licensed Marks: Detailed list and images of all licensed trademarks
2. Schedule 2: Licensed Products: Comprehensive list of approved products under the license
3. Schedule 3: Territory: Detailed description of geographical scope of license
4. Schedule 4: Quality Standards: Specific quality requirements and specifications
5. Schedule 5: Royalty Calculations: Detailed methodology for calculating royalties
6. Schedule 6: Approved Manufacturers: List of approved manufacturing facilities if applicable
Authors
Affiliated Company
Approved Products
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure
Initial Term
Intellectual Property Rights
Licensed Marks
Licensed Products
Licensed Territory
Net Sales
Quality Standards
Renewal Term
Royalties
Royalty Period
Royalty Rate
Minimum Guarantee
Marketing Materials
Minimum Performance Requirements
Term
Territory
Trade Marks
Working Day
Year
Approved Manufacturers
Distribution Channels
Exclusive Territory
Licensed Services
Non-Exclusive Territory
Permitted Sub-licensees
Quarterly Reports
Retail Price
Sales Channels
Sub-license
Technical Specifications
Wholesale Price
Exclusivity
Territory
Term and Duration
Renewal
Royalties
Payment Terms
Minimum Guarantees
Quality Control
Approval Process
Brand Guidelines
Manufacturing Standards
Product Specifications
Intellectual Property Rights
Trademark Protection
Marketing and Promotion
Confidentiality
Audit Rights
Warranties and Representations
Indemnification
Insurance
Termination
Force Majeure
Assignment
Non-Competition
Dispute Resolution
Governing Law
Notices
Sub-licensing Rights
First Right of Refusal
Minimum Performance Requirements
Supply Chain Requirements
Distribution Requirements
E-commerce Rights
Social Media Usage
Environmental Compliance
Anti-corruption
Data Protection
Change of Control
Bank Guarantee
Parent Company Guarantee
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