Marketing License Agreement Template for Germany

1. Sub-licensing Rights: Include when licensee is permitted to sub-license the marketing materials to third parties

2. Marketing Plan Requirements: Include when specific marketing strategies or plans need to be approved by licensor

3. Performance Metrics: Include when license continuation is tied to achieving specific marketing performance targets

4. Co-Branding Provisions: Include when the agreement involves co-branding arrangements

5. Social Media Guidelines: Include when licensed materials will be used on social media platforms

6. Territory-Specific Requirements: Include when marketing activities span multiple jurisdictions

7. Agency Appointments: Include when licensee is permitted to engage marketing agencies

8. Sales Reporting: Include when license fees are tied to sales or performance metrics

1. Schedule 1 - Licensed Materials: Detailed list and descriptions of all marketing materials covered by the license

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and visual identity

3. Schedule 3 - Fee Schedule: Detailed breakdown of license fees, payment terms, and calculation methods

4. Schedule 4 - Approval Process: Step-by-step process for obtaining approval for marketing materials

5. Schedule 5 - Territories: List of authorized territories and any territory-specific requirements

6. Schedule 6 - Authorized Marketing Channels: List of approved marketing channels and any channel-specific restrictions

7. Appendix A - Sample Approval Forms: Templates for seeking approval for marketing materials

8. Appendix B - Reporting Templates: Standard forms for required periodic reports