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Product Sponsorship Agreement
"I need a Product Sponsorship Agreement for our sports equipment company to sponsor a Hong Kong basketball team for the 2025 season, including exclusive equipment supply rights and prominent branding at all home games."
1. Parties: Identification of the sponsor and the sponsored party with full legal names and addresses
2. Background: Context of the sponsorship arrangement and brief description of each party's business
3. Definitions and Interpretation: Definitions of key terms used in the agreement and rules of interpretation
4. Term and Renewal: Duration of the sponsorship agreement and any renewal provisions
5. Sponsorship Rights and Benefits: Detailed description of sponsorship rights, including product placement, branding, and promotional opportunities
6. Product Supply and Requirements: Terms regarding product supply, quantity, quality standards, and delivery arrangements
7. Marketing and Promotional Obligations: Specific obligations regarding promotion, advertising, and marketing of the sponsored products
8. Intellectual Property Rights: Provisions regarding use of trademarks, logos, and other intellectual property
9. Financial Terms: Payment terms, sponsorship fees, and any revenue sharing arrangements
10. Representations and Warranties: Standard warranties regarding authority, product quality, and compliance with laws
11. Termination: Grounds for termination and consequences of termination
12. Confidentiality: Protection of confidential information exchanged during the sponsorship
13. General Provisions: Standard boilerplate clauses including notices, entire agreement, governing law, etc.
1. Exclusivity: Terms regarding exclusive sponsorship rights, used when the sponsor requires category exclusivity
2. Digital Rights: Specific provisions for digital content and social media, relevant for digital-focused sponsorships
3. Event-Specific Terms: Additional terms for sponsorships tied to specific events or tournaments
4. Athlete/Celebrity Endorsement: Terms regarding individual endorsements, when the sponsorship includes specific personalities
5. Territory Restrictions: Geographical limitations on sponsorship rights, used for territory-specific deals
6. Moral Rights: Additional provisions regarding moral rights in creative content, relevant for content-heavy sponsorships
7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant for event-based sponsorships
8. Anti-Doping Compliance: Specific provisions for sports-related sponsorships
9. Data Protection: Additional terms regarding personal data handling, if customer data is involved
1. Schedule 1 - Product Specifications: Detailed specifications of sponsored products including quality standards
2. Schedule 2 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including exposure opportunities and deliverables
3. Schedule 3 - Brand Guidelines: Guidelines for use of sponsor's brands, logos, and marketing materials
4. Schedule 4 - Payment Schedule: Detailed payment terms, installments, and payment milestones
5. Schedule 5 - Approved Marketing Materials: Pre-approved marketing materials and templates
6. Schedule 6 - Key Performance Indicators: Metrics and targets for measuring sponsorship success
7. Appendix A - Required Approvals: List of required approvals and approval processes for various activities
8. Appendix B - Territory Map: Geographical territory definitions and restrictions if applicable
Authors
Approved Marketing Materials
Background IP
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Delivery Schedule
Effective Date
Event(s)
Exclusivity Period
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Licensed Marks
Marketing Rights
Minimum Requirements
Product Categories
Products
Promotional Materials
Quarter
Renewal Term
Royalties
Sponsorship Benefits
Sponsorship Fee
Sponsorship Period
Sponsored Activities
Sponsor's Marks
Sponsorship Rights
Territory
Term
Third Party
Trade Marks
Usage Guidelines
Year
Interpretation
Term and Duration
Appointment and Scope
Grant of Rights
Exclusivity
Product Supply
Quality Control
Marketing and Promotion
Sponsorship Benefits
Payment Terms
Intellectual Property
Brand Usage
Warranties and Representations
Confidentiality
Data Protection
Compliance with Laws
Anti-Corruption
Force Majeure
Limitation of Liability
Indemnification
Insurance
Termination
Post-Termination Obligations
Assignment
Amendments
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Third Party Rights
Counterparts
Sports and Recreation
Entertainment
Media and Broadcasting
Consumer Goods
Fashion and Apparel
Technology
Food and Beverage
Automotive
Financial Services
Healthcare and Wellness
Education
Gaming and eSports
Retail
Telecommunications
Legal
Marketing
Business Development
Commercial
Brand Management
Public Relations
Compliance
Finance
Product Management
Corporate Communications
Sports Marketing
Events Management
Intellectual Property
Chief Marketing Officer
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Business Development Manager
Marketing Director
Partnerships Manager
Contract Manager
Compliance Officer
Sports Marketing Manager
Events Manager
Product Manager
Public Relations Manager
Intellectual Property Manager
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