Product Sponsorship Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Product Sponsorship Agreement

"I need a Product Sponsorship Agreement for our sports equipment company to sponsor a Hong Kong basketball team for the 2025 season, including exclusive equipment supply rights and prominent branding at all home games."

Document background
The Product Sponsorship Agreement is a vital commercial contract used when a business wishes to promote its products through association with another entity, event, or individual in Hong Kong. This agreement type is particularly relevant in today's marketing landscape where brand visibility and authentic product promotion are essential for market success. The document, governed by Hong Kong law and following common law principles, covers essential elements such as product supply terms, marketing rights, exclusivity provisions, and compliance with local regulations including the Trade Descriptions Ordinance and Competition Ordinance. It's commonly used across various sectors from sports and entertainment to education and technology, requiring careful consideration of intellectual property rights, brand protection, and performance metrics.
Suggested Sections

1. Parties: Identification of the sponsor and the sponsored party with full legal names and addresses

2. Background: Context of the sponsorship arrangement and brief description of each party's business

3. Definitions and Interpretation: Definitions of key terms used in the agreement and rules of interpretation

4. Term and Renewal: Duration of the sponsorship agreement and any renewal provisions

5. Sponsorship Rights and Benefits: Detailed description of sponsorship rights, including product placement, branding, and promotional opportunities

6. Product Supply and Requirements: Terms regarding product supply, quantity, quality standards, and delivery arrangements

7. Marketing and Promotional Obligations: Specific obligations regarding promotion, advertising, and marketing of the sponsored products

8. Intellectual Property Rights: Provisions regarding use of trademarks, logos, and other intellectual property

9. Financial Terms: Payment terms, sponsorship fees, and any revenue sharing arrangements

10. Representations and Warranties: Standard warranties regarding authority, product quality, and compliance with laws

11. Termination: Grounds for termination and consequences of termination

12. Confidentiality: Protection of confidential information exchanged during the sponsorship

13. General Provisions: Standard boilerplate clauses including notices, entire agreement, governing law, etc.

Optional Sections

1. Exclusivity: Terms regarding exclusive sponsorship rights, used when the sponsor requires category exclusivity

2. Digital Rights: Specific provisions for digital content and social media, relevant for digital-focused sponsorships

3. Event-Specific Terms: Additional terms for sponsorships tied to specific events or tournaments

4. Athlete/Celebrity Endorsement: Terms regarding individual endorsements, when the sponsorship includes specific personalities

5. Territory Restrictions: Geographical limitations on sponsorship rights, used for territory-specific deals

6. Moral Rights: Additional provisions regarding moral rights in creative content, relevant for content-heavy sponsorships

7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant for event-based sponsorships

8. Anti-Doping Compliance: Specific provisions for sports-related sponsorships

9. Data Protection: Additional terms regarding personal data handling, if customer data is involved

Suggested Schedules

1. Schedule 1 - Product Specifications: Detailed specifications of sponsored products including quality standards

2. Schedule 2 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including exposure opportunities and deliverables

3. Schedule 3 - Brand Guidelines: Guidelines for use of sponsor's brands, logos, and marketing materials

4. Schedule 4 - Payment Schedule: Detailed payment terms, installments, and payment milestones

5. Schedule 5 - Approved Marketing Materials: Pre-approved marketing materials and templates

6. Schedule 6 - Key Performance Indicators: Metrics and targets for measuring sponsorship success

7. Appendix A - Required Approvals: List of required approvals and approval processes for various activities

8. Appendix B - Territory Map: Geographical territory definitions and restrictions if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Sports and Recreation

Entertainment

Media and Broadcasting

Consumer Goods

Fashion and Apparel

Technology

Food and Beverage

Automotive

Financial Services

Healthcare and Wellness

Education

Gaming and eSports

Retail

Telecommunications

Relevant Teams

Legal

Marketing

Business Development

Commercial

Brand Management

Public Relations

Compliance

Finance

Product Management

Corporate Communications

Sports Marketing

Events Management

Intellectual Property

Relevant Roles

Chief Marketing Officer

Brand Manager

Sponsorship Manager

Legal Counsel

Commercial Director

Business Development Manager

Marketing Director

Partnerships Manager

Contract Manager

Compliance Officer

Sports Marketing Manager

Events Manager

Product Manager

Public Relations Manager

Intellectual Property Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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