Product Sponsorship Agreement Template for England and Wales

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Key Requirements PROMPT example:

Product Sponsorship Agreement

"I need a Product Sponsorship Agreement for our tech company to sponsor a major gaming event in London, with exclusive product placement rights and digital advertising opportunities, starting March 2025 for an initial 18-month term."

Document background
The Product Sponsorship Agreement is essential for formalizing sponsorship arrangements in England and Wales. It's commonly used when companies wish to promote their products through association with individuals, events, or organizations. The agreement covers crucial elements including sponsorship rights, financial terms, IP usage, marketing restrictions, and regulatory compliance. It's particularly important in ensuring compliance with UK advertising laws and protecting both parties' interests in the sponsorship relationship.
Suggested Sections

1. Parties: Identifies and defines the contracting parties (sponsor and sponsored party)

2. Background: Sets out the context and purpose of the agreement

3. Definitions: Defines key terms used throughout the agreement

4. Sponsorship Rights: Details the specific rights granted to the sponsor

5. Term and Termination: Duration of agreement and circumstances for termination

6. Financial Terms: Payment details, amounts, and schedule

7. Intellectual Property Rights: Usage of trademarks, logos, and other IP

8. Obligations of the Parties: Key responsibilities of both parties

9. Representations and Warranties: Standard legal assurances from both parties

10. Governing Law: Specifies applicable law and jurisdiction

Optional Sections

1. Exclusivity: Used when sponsor requires category exclusivity - typically for high-value sponsorships or sensitive product categories

2. Territory: Defines geographical scope of rights - for international or territory-restricted sponsorships

3. Marketing and Promotion: Specific marketing obligations and restrictions - when detailed marketing activities are part of the deal

4. Compliance with Laws: Specific regulatory compliance requirements - particularly important for regulated industries or products

5. Force Majeure: Provisions for unforeseen circumstances - particularly relevant for longer-term or event-based sponsorships

Suggested Schedules

1. Schedule 1 - Rights Package: Detailed list of sponsorship rights and benefits

2. Schedule 2 - Brand Guidelines: Sponsor's brand usage requirements and restrictions

3. Schedule 3 - Payment Schedule: Detailed payment terms and installments

4. Schedule 4 - Approval Process: Process for approving promotional materials

5. Schedule 5 - Performance Metrics: KPIs and measurement criteria if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries

Consumer Protection from Unfair Trading Regulations 2008: Core legislation protecting consumers from unfair commercial practices, misleading actions or omissions, and aggressive commercial practices in advertising and marketing

Business Protection from Misleading Marketing Regulations 2008: Regulations protecting businesses from misleading advertising and setting conditions for comparative advertising

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - Self-regulatory rules for non-broadcast advertising, including digital and social media marketing

BCAP Code: UK Code of Broadcast Advertising - Rules governing broadcast advertising content and standards

Trade Marks Act 1994: Primary legislation governing trademark protection, registration, and enforcement in the UK

Copyright, Designs and Patents Act 1988: Main UK legislation protecting intellectual property rights including copyright, designs, and patents

Common Law Passing Off: Legal doctrine protecting unregistered trademark rights and goodwill against misrepresentation

UK GDPR: Post-Brexit data protection regulation governing the processing of personal data in the UK

Data Protection Act 2018: UK's implementation of data protection standards, complementing and working alongside the UK GDPR

PECR: Privacy and Electronic Communications Regulations governing electronic marketing, cookies, and privacy in electronic communications

Unfair Contract Terms Act 1977: Legislation regulating unfair terms in contracts, particularly exclusion and limitation clauses

Consumer Rights Act 2015: Key consumer protection legislation covering contracts for goods, services, and digital content

Competition Act 1998: Primary UK competition law prohibiting anti-competitive agreements and abuse of dominant market position

Enterprise Act 2002: Legislation providing the framework for UK competition and consumer law enforcement

ASA Guidelines: Advertising Standards Authority guidelines for ensuring ads are legal, decent, honest, and truthful

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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