Sole Selling Agency Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Sole Selling Agency Agreement

"I need a Sole Selling Agency Agreement for a luxury residential property in Hong Kong's Peak district, with a 6-month exclusive period starting March 1, 2025, including international marketing rights and a tiered commission structure based on achieving different price points."

Document background
The Sole Selling Agency Agreement is a crucial document in Hong Kong's real estate market, used when a property owner wants to grant exclusive selling rights to a single real estate agency. This type of agreement is particularly relevant in both residential and commercial property transactions where the owner seeks focused, dedicated marketing efforts from one agency. The document must comply with the Hong Kong Estate Agents Ordinance (Cap. 511) and its subsidiary legislation, which set out specific requirements for agency agreements. It typically includes detailed provisions about commission structures, marketing commitments, property details, and the exclusive period. The agreement protects both parties' interests by clearly defining the scope of authority, obligations, and termination conditions, while ensuring compliance with Hong Kong's property and agency laws.
Suggested Sections

1. Parties: Identification of the Principal (property owner) and the Agent, including full legal names and addresses

2. Background: Context of the agreement, including brief description of the property and the principal's intention to grant exclusive selling rights

3. Definitions: Key terms used throughout the agreement, including 'Property', 'Exclusive Period', 'Asking Price', 'Commission Rate', etc.

4. Appointment and Scope: Express appointment of agent as sole selling agent and detailed scope of authority

5. Duration: Term of the exclusive appointment, including start and end dates

6. Agent's Rights: Specific rights granted to the agent, including exclusive right to market and sell the property

7. Agent's Obligations: Detailed responsibilities including marketing efforts, showing property, negotiating with prospects

8. Principal's Obligations: Property owner's commitments, including providing access to property and necessary information

9. Commission Structure: Detailed commission rates, payment terms, and circumstances under which commission becomes payable

10. Marketing and Advertising: Agreed marketing approach, advertising methods, and cost allocation

11. Compliance: Compliance with Estate Agents Ordinance and other relevant laws

12. Representations and Warranties: Standard warranties from both parties

13. Termination: Grounds for termination and consequences

14. Liability and Indemnity: Limitation of liability and indemnification provisions

15. General Provisions: Standard boilerplate clauses including notices, entire agreement, governing law

Optional Sections

1. Sub-Agents: Include when the agent may need to appoint sub-agents

2. International Marketing: Include for high-value properties requiring overseas marketing

3. Multiple Properties: Include when the agreement covers multiple properties

4. Performance Targets: Include when specific performance metrics are required

5. Post-Termination Obligations: Include when specific post-termination restrictions are needed

6. Digital Marketing Rights: Include specific provisions for digital and social media marketing

7. Conflict Resolution: Include detailed dispute resolution procedures beyond standard jurisdiction clause

Suggested Schedules

1. Schedule 1 - Property Details: Detailed description of the property, including address, lot number, and specifications

2. Schedule 2 - Commission Structure: Detailed breakdown of commission rates, including any sliding scales or bonus structures

3. Schedule 3 - Marketing Plan: Detailed marketing strategy and budget allocation

4. Schedule 4 - Prescribed Property Information Form: Standard form required under Hong Kong Estate Agents Practice Regulation

5. Schedule 5 - Authorized Personnel: List of authorized representatives from both parties

6. Appendix A - Required Documentation: List of documents required from the principal

7. Appendix B - Marketing Materials Template: Approved format and content guidelines for marketing materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Relevant Industries

Real Estate

Property Development

Commercial Property

Residential Property

Retail Property

Industrial Property

Luxury Real Estate

Property Investment

Property Management

Relevant Teams

Legal

Real Estate

Sales

Business Development

Compliance

Property Management

Asset Management

Marketing

Operations

Contract Administration

Relevant Roles

Real Estate Agent

Property Manager

Sales Director

Business Development Manager

Property Developer

Legal Counsel

Contracts Manager

Real Estate Broker

Property Investment Manager

Estate Agency Director

Compliance Officer

Sales and Marketing Manager

Property Portfolio Manager

Asset Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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