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Product Sponsorship Agreement
"I need a Product Sponsorship Agreement for my tech startup's new AI software, where we'll be partnering with a major gaming influencer for a six-month campaign starting January 2025, with specific requirements around social media content and performance metrics."
1. Parties: Identifies and defines the sponsor and sponsored party with full legal names and addresses
2. Background: Sets out the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Sponsorship Rights and Benefits: Details the specific rights granted to the sponsor and benefits provided
5. Term and Termination: Specifies duration of agreement and termination conditions
6. Payment Terms: Outlines sponsorship fees, payment schedule, and related terms
7. Intellectual Property Rights: Addresses usage rights for logos, trademarks, and other IP
8. Representations and Warranties: Standard warranties from both parties regarding their capacity and authority
1. Exclusivity Provisions: Used when sponsor requires category exclusivity or non-compete provisions
2. Content Approval Process: Details process for approving sponsored content and marketing materials
3. Performance Metrics: Defines KPIs and measurement criteria for sponsorship effectiveness
4. Force Majeure: Addresses unforeseen circumstances and their impact on the sponsorship
1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship benefits and deliverables
2. Schedule B - Brand Guidelines: Sponsor's brand usage guidelines and requirements
3. Schedule C - Payment Schedule: Detailed payment terms and installment schedule
4. Schedule D - Performance Metrics: Detailed KPIs and measurement methodology
5. Appendix 1 - Approved Promotional Materials: Pre-approved marketing materials and content templates
Authors
Approved Content
Brand Guidelines
Brand Materials
Commencement Date
Confidential Information
Deliverables
Effective Date
Exclusivity Period
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
License Period
Marketing Materials
Performance Metrics
Product(s)
Product Category
Promotional Activities
Renewal Term
Sponsor
Sponsor Marks
Sponsored Party
Sponsorship Benefits
Sponsorship Fee
Sponsorship Period
Sponsorship Rights
Term
Territory
Third Party Rights
Grant of Rights
Sponsorship Benefits
Payment Terms
Intellectual Property Rights
Approvals and Quality Control
Marketing and Promotion
Exclusivity
Term and Termination
Representations and Warranties
Confidentiality
Compliance with Laws
Force Majeure
Indemnification
Insurance
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Amendment and Waiver
Severability
Performance Metrics
Content Approval Process
Social Media Guidelines
Brand Protection
Reporting Requirements
Non-Disparagement
Regulatory Compliance
Relationship of Parties
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