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Marketing Referral Agreement

Marketing Referral Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Marketing Referral Agreement

I need a Marketing Referral Agreement for my Dubai-based SaaS company to establish an affiliate marketing program with technology influencers, including specific commission tiers based on subscription values and special provisions for social media promotions.

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Document background
The Marketing Referral Agreement is essential for businesses operating in the UAE who wish to formalize their referral partnerships and expand their customer base through structured referral programs. This document type is particularly relevant in the UAE's dynamic business environment, where networking and referral-based business development are crucial for growth. The agreement ensures compliance with UAE Federal Laws governing commercial transactions, marketing activities, and consumer protection, while establishing clear mechanisms for tracking referrals and managing commission payments. The document is designed to protect both parties' interests while maintaining transparency in line with UAE business practices and regulatory requirements. Companies typically implement a Marketing Referral Agreement when establishing new business partnerships, launching affiliate programs, or creating formal referral networks within the UAE market.
Suggested Sections

1. Parties: Identification of the parties entering into the agreement, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and scope of referral services

5. Referral Process: Detailed process for making and tracking referrals

6. Commission Structure: Terms of payment, commission rates, and calculation methods

7. Obligations of Referrer: Duties and responsibilities of the referring party

8. Obligations of Company: Duties and responsibilities of the company receiving referrals

9. Compliance Requirements: Compliance with UAE laws, including marketing regulations and consumer protection

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of agreement and termination provisions

12. Data Protection: Compliance with UAE data protection laws and data handling procedures

13. Intellectual Property: Protection and usage of intellectual property rights

14. General Provisions: Standard legal provisions including governing law, notices, and amendment procedures

Optional Sections

1. Non-Compete: Restrictions on competitive activities, used when referrer works with competing businesses

2. Training and Support: Details of training and support provided by the company, included for complex products/services

3. Marketing Materials: Guidelines for use of marketing materials, included when company provides specific marketing content

4. Performance Targets: Specific referral targets and associated incentives, used in performance-based arrangements

5. Dispute Resolution: Detailed dispute resolution procedures, included for high-value or complex arrangements

6. Insurance Requirements: Specific insurance coverage requirements, included for high-risk activities

7. Audit Rights: Company's rights to audit referral records, included for high-volume referral arrangements

Suggested Schedules

1. Schedule 1 - Commission Structure: Detailed breakdown of commission rates, tiers, and calculation methods

2. Schedule 2 - Referral Process Flow: Step-by-step process flow for making and tracking referrals

3. Schedule 3 - Approved Marketing Materials: List and samples of approved marketing materials and usage guidelines

4. Schedule 4 - Reporting Templates: Standard templates for referral reporting and commission calculations

5. Schedule 5 - Contact Details: Key contact persons and escalation matrix for both parties

6. Appendix A - Compliance Checklist: Checklist of regulatory requirements and compliance procedures

7. Appendix B - Data Processing Requirements: Detailed data protection and processing requirements under UAE law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Applicable Laws
Business Day
Commission
Confidential Information
Effective Date
Force Majeure
Intellectual Property Rights
Marketing Materials
Personal Data
Products
Qualified Referral
Referral Fee
Referral Period
Referral Process
Referral Territory
Referred Customer
Services
Successful Referral
Term
Trademarks
UAE
Valid Claim
Marketing Activities
Referral Portal
Conversion
Commission Period
Payment Terms
Regulatory Authority
Marketing Regulations
Consumer Protection Laws
Electronic Communications
Digital Marketing
Lead
Prospect
Sales Cycle
Target Market
Tracking Method
Unique Identifier
Relevant Industries

Financial Services

Real Estate

Professional Services

Technology

Healthcare

Education

Telecommunications

Hospitality

Insurance

Consulting Services

E-commerce

Digital Marketing

Relevant Teams

Business Development

Marketing

Sales

Legal

Compliance

Operations

Partner Relations

Commercial

Finance

Strategy

Relevant Roles

Business Development Manager

Marketing Director

Sales Manager

Channel Partner Manager

Chief Marketing Officer

Affiliate Program Manager

Partnership Director

Legal Counsel

Compliance Officer

Commercial Director

Operations Manager

Account Manager

Industries
UAE Federal Law No. 5 of 1985 (Civil Code): Governs contractual relationships, general principles of contracts, and obligations between parties
UAE Federal Law No. 18 of 1993 (Commercial Transactions Law): Regulates commercial transactions and business relationships between parties
UAE Federal Law No. 24 of 2006 (Consumer Protection Law): Ensures compliance with consumer protection regulations in marketing activities
UAE Federal Law No. 19 of 2016 (Anti-Commercial Fraud Law): Governs misleading advertising and fraudulent commercial practices
UAE Federal Decree Law No. 45 of 2021 (Personal Data Protection Law): Regulates the collection, processing, and sharing of personal data in business relationships
UAE Federal Law No. 1 of 2006 (Electronic Commerce Law): Governs electronic transactions and digital marketing activities
National Media Council Resolution No. 26 of 2017: Regulates electronic media activities and advertising content standards
UAE Federal Law No. 4 of 2012 (Competition Law): Ensures compliance with competition regulations in referral arrangements
UAE Federal Decree Law No. 14 of 2018 (Central Bank Law): Governs financial aspects and payment arrangements in referral agreements
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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