Agreement Between Advertising Agency And Client Template for United Arab Emirates

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Key Requirements PROMPT example:

Agreement Between Advertising Agency And Client

"I need an Agreement Between Advertising Agency And Client for a luxury retail brand engaging a full-service agency for both traditional and digital advertising services in Dubai, with specific provisions for social media influencer campaigns and Sharia-compliant content creation."

Document background
The Agreement Between Advertising Agency And Client is a crucial document for establishing professional advertising relationships in the UAE market. It is designed for use when a company engages an advertising agency for marketing and promotional services, whether for specific campaigns or ongoing advertising support. The agreement must comply with UAE federal laws, including the Commercial Agency Law, Consumer Protection Law, and specific advertising regulations set by the National Media Council. It covers essential elements such as service scope, creative rights, approval processes, payment terms, and performance metrics, while ensuring compliance with local cultural and religious sensitivities. This document is particularly important in the UAE's dynamic marketing landscape where both traditional and digital advertising must align with specific regional requirements.
Suggested Sections

1. Parties: Identification of the advertising agency and client with full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided by the agency

5. Agency Obligations: Specific responsibilities and commitments of the advertising agency

6. Client Obligations: Specific responsibilities and commitments of the client

7. Approval Process: Procedures for submitting, reviewing, and approving advertising materials

8. Fees and Payment Terms: Detailed fee structure, payment schedule, and invoicing procedures

9. Intellectual Property Rights: Ownership and usage rights of creative materials and content

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of agreement and conditions for termination

12. Warranties and Indemnities: Guarantees provided by both parties and indemnification obligations

13. Dispute Resolution: Procedures for resolving disputes, including jurisdiction and applicable law

14. General Provisions: Standard contractual clauses including force majeure, notices, and amendments

Optional Sections

1. Digital Marketing Services: Specific terms for digital marketing and social media services, used when digital services are part of the scope

2. Performance Metrics: KPIs and measurement criteria, used when specific performance targets are agreed

3. Third-Party Vendors: Terms governing relationship with external suppliers, used when third-party services are required

4. Data Protection: Specific data handling and privacy terms, used when personal data processing is involved

5. International Services: Terms for cross-border advertising services, used for international campaigns

6. Media Buying: Specific terms for media purchasing services, used when media buying is included

7. Content Creation Rights: Detailed terms for content creation and ownership, used for extensive creative services

8. Compliance with Islamic Law: Specific provisions ensuring compliance with Sharia principles, used for Islamic-focused advertising

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of advertising services and deliverables

2. Schedule B - Fee Structure: Comprehensive fee breakdown, rates, and payment terms

3. Schedule C - Brand Guidelines: Client's branding requirements and guidelines

4. Schedule D - Service Level Agreement: Performance standards and response times

5. Schedule E - Approval Matrix: Decision-making hierarchy and approval processes

6. Appendix 1 - Key Personnel: List of key team members from both parties

7. Appendix 2 - Campaign Calendar: Planned advertising campaigns and timelines

8. Appendix 3 - Compliance Checklist: UAE advertising regulations compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Consumer Goods

Financial Services

Real Estate

Hospitality

Technology

Healthcare

Automotive

Education

Entertainment

Telecommunications

Professional Services

Food and Beverage

Fashion and Luxury

Media and Publishing

Relevant Teams

Legal

Marketing

Procurement

Finance

Brand Management

Digital Marketing

Creative Services

Media Planning

Compliance

Business Development

Operations

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Advertising Manager

Legal Counsel

Procurement Manager

Creative Director

Account Director

Digital Marketing Manager

Media Planning Director

Contract Manager

Business Development Manager

Marketing Operations Manager

Agency Relations Manager

Compliance Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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