Advertising Sales Agreement Generator for United Arab Emirates

The Advertising Sales Agreement is a crucial document used in the United Arab Emirates to formalize the relationship between advertising service providers and their clients. This agreement is particularly important in the UAE market, where advertising must comply with specific cultural, religious, and regulatory requirements. The document is designed for situations where an advertising service provider (such as an agency, media company, or publisher) agrees to deliver advertising services to a client, covering all aspects from campaign planning to execution. It includes essential provisions for compliance with UAE Federal Law No. 15 of 2020 on Consumer Protection and National Media Council regulations, making it suitable for both traditional and digital advertising arrangements. The agreement typically addresses key commercial terms, content approval processes, performance metrics, and intellectual property rights while ensuring alignment with UAE business practices and legal requirements.

1. Parties: Identification of the advertising service provider and the client, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement, brief description of the parties' businesses, and their intention to enter into an advertising sales arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement, including technical advertising terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and delivery methods

5. Term and Renewal: Duration of the agreement, commencement date, and renewal terms

6. Payment Terms: Pricing structure, payment schedule, invoicing procedures, and any commission arrangements

7. Advertising Content and Approval: Process for content submission, approval procedures, and compliance with UAE advertising standards

8. Performance Metrics: Key performance indicators, reporting requirements, and measurement criteria

9. Intellectual Property Rights: Ownership and usage rights of advertising materials, creative content, and related intellectual property

10. Compliance with Laws: Obligations to comply with UAE advertising regulations, media laws, and cultural requirements

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Grounds for termination, notice requirements, and consequences of termination

13. Governing Law and Jurisdiction: Specification of UAE law as governing law and jurisdiction for dispute resolution