Brand Ambassador Contract Template for Singapore

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Key Requirements PROMPT example:

Brand Ambassador Contract

"I need a Brand Ambassador Contract for a luxury skincare brand engaging a social media influencer with 500K+ followers, including specific content creation requirements and monthly performance metrics, starting March 2025 for an initial 12-month term."

Document background
The Brand Ambassador Contract is essential for businesses in Singapore seeking to formalize relationships with individuals who will represent their brand. This document outlines the ambassador's responsibilities, compensation, and obligations while ensuring compliance with Singapore's legal framework. The contract typically includes specific provisions for social media engagement, content creation, public appearances, and brand promotion activities. It's particularly important in today's digital marketing landscape, where brand ambassadors play a crucial role in building brand awareness and engaging with consumers.
Suggested Sections

1. Parties: Identification of the brand owner and ambassador

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and ambassador duties

5. Term and Termination: Duration and conditions for ending the agreement

6. Compensation: Payment terms and benefits

7. Intellectual Property Rights: Usage rights and ownership of content

8. Confidentiality: Protection of sensitive information

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - used when exclusive representation is required

2. Morality Clause: Behavioral standards and consequences - used for high-profile ambassadors or sensitive brands

3. Social Media Guidelines: Rules for social media engagement - used when social media presence is part of duties

4. Travel Requirements: Travel obligations and arrangements - used when role involves travel commitments

Suggested Schedules

1. Schedule 1 - Services: Detailed list of ambassador duties and deliverables

2. Schedule 2 - Compensation Details: Breakdown of payment structure and benefits

3. Schedule 3 - Brand Guidelines: Brand usage rules and requirements

4. Schedule 4 - Social Media Guidelines: Detailed social media protocols and requirements

5. Schedule 5 - Approved Products: List of products/services the ambassador can promote

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Industries

Contract Act 1872: Primary legislation governing contract formation, validity, and enforcement in Singapore

Electronic Transactions Act: Governs digital contracts and electronic signatures, ensuring legal recognition of electronic transactions

Employment Act: Key legislation governing employment relationships if brand ambassador arrangement could be construed as employment

Work Injury Compensation Act: Provides framework for compensation in case of work-related injuries

Central Provident Fund Act: Mandatory social security savings scheme that may apply if relationship is deemed employment

Trade Marks Act: Protects trademarks and their usage in brand promotion activities

Copyright Act 2021: Governs rights over creative works and their usage in promotional materials

Registered Designs Act: Protects industrial designs that might be relevant to brand promotion

Patents Act: Protects inventions and technological innovations that might be involved in brand promotion

Personal Data Protection Act 2012: Regulates collection, use, and disclosure of personal data in Singapore

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and requires honest advertising

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Ensures accurate product descriptions and safety standards in marketing

Singapore Code of Advertising Practice: Guidelines for ethical advertising and marketing practices

Broadcasting Act: Regulates broadcasting and online content distribution

IMDA Social Media Marketing Guidelines: Specific guidelines for social media marketing and influencer activities

Competition Act: Prevents anti-competitive practices, including exclusive dealing arrangements

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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