Social Media Management Contract Template for Singapore

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Key Requirements PROMPT example:

Social Media Management Contract

"I need a Social Media Management Contract for my digital marketing agency to manage social media accounts for a Singapore-based restaurant chain across Facebook, Instagram, and TikTok, with specific provisions for crisis management and 24-hour response times."

Document background
The Social Media Management Contract is essential for businesses operating in Singapore's digital landscape who wish to outsource their social media presence management. This contract type provides a comprehensive framework for the relationship between social media service providers and their clients, ensuring compliance with Singapore's strict digital communication laws, including PDPA and POFMA. It covers crucial aspects such as content ownership, posting schedules, performance metrics, crisis management protocols, and data protection requirements. The document is particularly relevant given Singapore's highly regulated digital environment and the increasing importance of professional social media management in business operations.
Suggested Sections

1. Parties: Identifies contracting parties including legal names, addresses, and company registration details

2. Background: Context of the agreement and brief description of services to be provided

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of social media management services to be provided

5. Term and Termination: Duration of agreement and termination conditions

6. Fees and Payment: Compensation structure, payment terms, and expenses

7. Data Protection and Privacy: PDPA compliance requirements and data handling procedures

8. Intellectual Property Rights: Ownership of content and IP transfer provisions

9. Confidentiality: Protection of confidential information

10. Governing Law: Singapore law governance and jurisdiction

Optional Sections

1. Service Level Agreement: Specific performance metrics and response times for larger contracts or when specific performance standards are crucial

2. Crisis Management: Procedures for handling social media crises, recommended for high-profile clients or sensitive industries

3. Personnel: Key personnel assignments and requirements when specific team members are crucial to service delivery

4. Insurance: Required insurance coverage for high-value contracts or high-risk activities

5. Non-Competition: Restrictions on working with competitors when protecting competitive advantage is important

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed breakdown of services, platforms, and posting frequencies

2. Schedule 2: Fee Schedule: Detailed pricing structure and payment milestones

3. Schedule 3: Brand Guidelines: Client's branding requirements and style guide

4. Schedule 4: Content Approval Process: Workflow for content approval and posting

5. Schedule 5: Platform-Specific Guidelines: Requirements for each social media platform

6. Appendix A: Key Performance Indicators: Metrics for measuring success and reporting requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Industries

Personal Data Protection Act (PDPA) 2012: Key legislation governing the collection, use, disclosure and care of personal data in Singapore. Essential for managing social media user data and engagement.

Copyright Act 2021: Regulates intellectual property rights and copyright protection for content created and shared on social media platforms.

Electronic Transactions Act: Provides legal framework for electronic transactions and digital contracts, relevant for online service agreements.

Spam Control Act: Governs the sending of unsolicited commercial messages, including through social media channels.

Broadcasting Act: Regulates broadcasting services and content distribution, including certain aspects of social media content.

Protection from Online Falsehoods and Manipulation Act (POFMA) 2019: Addresses fake news and misinformation on social media platforms, requiring compliance in content management.

IMDA Guidelines: Regulatory guidelines from the Infocomm Media Development Authority for digital content and services in Singapore.

Defamation Act: Protects against false statements that harm reputation, crucial for social media content management.

Protection from Harassment Act (POHA): Provides protection against harassment, including cyber-bullying and online harassment.

Companies Act: Governs business operations and corporate requirements for companies operating in Singapore.

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and consumer rights in business transactions, including digital services.

Competition Act: Promotes fair competition and prevents anti-competitive practices in business operations.

Employment Act: Regulates employment terms and conditions if the contract involves hiring social media management staff.

Contract Law (Common Law): Fundamental principles governing contract formation, terms, and enforcement under Singapore's common law system.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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