Brand Ambassador Contract Template for Switzerland

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Key Requirements PROMPT example:

Brand Ambassador Contract

"I need a Brand Ambassador Contract under Swiss law for a luxury watch company, with strong emphasis on social media requirements and content creation, including specific provisions for live-streaming events and Instagram posts, planned to commence from March 2025."

Document background
The Brand Ambassador Contract is a crucial legal instrument used when companies seek to formally engage individuals to represent and promote their brands in Switzerland and potentially internationally. This document is essential in today's marketing landscape where personal branding and influencer marketing play significant roles in consumer engagement. The contract, governed by Swiss law, typically includes detailed provisions on service scope, compensation, brand guidelines, intellectual property rights, and compliance with Swiss advertising and data protection regulations. It's particularly relevant for companies looking to leverage personal influence for brand promotion while protecting their commercial interests and maintaining legal compliance. The agreement can be customized for various types of brand ambassadors, from celebrities and professional athletes to social media influencers and industry experts.
Suggested Sections

1. Parties: Identification of the company and the brand ambassador, including full legal names and addresses

2. Background: Context of the agreement, brief description of the company's business and the ambassador's profile

3. Definitions: Key terms used throughout the agreement, including 'Brand Materials', 'Services', 'Territory', etc.

4. Appointment and Scope: Terms of appointment as brand ambassador and detailed scope of services

5. Term and Termination: Duration of the agreement, renewal terms, and termination provisions

6. Ambassador Obligations: Core duties, responsibilities, and performance requirements

7. Company Obligations: Company's commitments, including provision of materials and support

8. Compensation: Payment terms, including base fees, commissions, and performance bonuses

9. Brand Guidelines: Rules for brand representation and usage of company materials

10. Intellectual Property: IP ownership, licenses, and usage rights

11. Confidentiality: Protection of confidential information and trade secrets

12. Exclusivity and Non-Competition: Restrictions on working with competing brands

13. Social Media Policy: Guidelines for social media posts and content creation

14. Representations and Warranties: Mutual assurances and guarantees

15. General Provisions: Standard clauses including governing law, notices, and amendments

Optional Sections

1. Morality Clause: Standards of behavior and consequences for misconduct, particularly relevant for high-profile ambassadors

2. Performance Metrics: Specific KPIs and measurement criteria, useful for performance-based contracts

3. International Travel: Terms for international appearances and events, relevant if ambassador duties involve travel

4. Crisis Management: Procedures for handling PR issues or controversies, important for high-risk industries

5. Insurance Requirements: Specific insurance coverage requirements, necessary for high-risk activities

6. Content Creation Rights: Detailed terms for creation and ownership of content, relevant for ambassadors with significant content creation duties

7. Product Allocation: Terms for providing company products to ambassador, relevant when product usage is part of the agreement

8. Influencer-Specific Obligations: Additional requirements for social media influencers, including disclosure requirements

Suggested Schedules

1. Schedule A - Services Description: Detailed breakdown of required services and activities

2. Schedule B - Compensation Structure: Detailed payment terms, commission structures, and bonus schemes

3. Schedule C - Brand Guidelines: Comprehensive brand usage rules and visual identity guidelines

4. Schedule D - Approved Social Media Platforms: List of platforms and specific requirements for each

5. Schedule E - Content Calendar: Timeline and requirements for content creation and posts

6. Schedule F - Approved Products: List of products the ambassador is authorized to promote

7. Appendix 1 - Required Hashtags and Disclosures: Specific language and tags required for social media posts

8. Appendix 2 - Performance Metrics and KPIs: Detailed measurement criteria and targets

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Fashion and Luxury Goods

Consumer Products

Sports and Athletics

Food and Beverage

Beauty and Cosmetics

Technology and Electronics

Lifestyle and Wellness

Entertainment

Automotive

Retail

Healthcare and Pharmaceuticals

Financial Services

Travel and Hospitality

Sustainable and Eco-friendly Products

Relevant Teams

Legal

Marketing

Brand Management

Public Relations

Social Media

Digital Marketing

Compliance

Corporate Communications

Influencer Relations

Business Development

Content Creation

Relevant Roles

Marketing Director

Legal Counsel

Brand Manager

Social Media Manager

Public Relations Manager

Influencer Marketing Specialist

Commercial Director

Compliance Officer

Digital Marketing Manager

Brand Ambassador

Celebrity Representative

Athlete Representative

Content Creator

Community Manager

Partnership Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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