Public Relations Consulting Agreement Template for England and Wales

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Key Requirements PROMPT example:

Public Relations Consulting Agreement

"I need a Public Relations Consulting Agreement for my tech startup to engage a PR agency for our product launch in March 2025, with specific provisions for social media management and crisis communications, operating in the UK market."

Document background
The Public Relations Consulting Agreement is essential for businesses seeking professional PR services in the UK market. This agreement, governed by English and Welsh law, establishes clear parameters for the delivery of PR services, protecting both the service provider and client. It addresses key aspects such as campaign management, media relations, crisis communications, and digital PR services while ensuring compliance with UK regulations including data protection and advertising standards. The document is particularly relevant in today's digital age where reputation management and strategic communications are crucial for business success.
Suggested Sections

1. Parties: Identifies the contracting parties with full legal names and addresses

2. Background: Sets out the context and purpose of the agreement

3. Definitions: Defines key terms used throughout the agreement

4. Services: Detailed description of PR services to be provided

5. Term and Termination: Duration of agreement and circumstances for termination

6. Fees and Payment: Payment terms, rates, and invoicing procedures

7. Confidentiality: Obligations regarding confidential information

8. Intellectual Property Rights: Ownership and usage rights of created materials

9. Data Protection: Compliance with GDPR and data protection laws

10. Governing Law: Specifies applicable law and jurisdiction

Optional Sections

1. Service Levels: Specific performance metrics and standards - used for larger contracts with measurable deliverables

2. Crisis Management: Procedures for handling PR crises - included when crisis management is a key service

3. Social Media Management: Specific terms for social media handling - included when social media services are part of the scope

4. International Services: Terms for international PR activities - used for cross-border PR services

5. Client Obligations: Specific responsibilities of the client - included when client input is crucial for service delivery

Suggested Schedules

1. Schedule of Services: Detailed breakdown of specific PR services

2. Fee Schedule: Detailed pricing structure and payment terms

3. Key Personnel: List of key team members and their roles

4. Service Level Agreement: Detailed performance metrics and standards

5. Data Processing Agreement: Detailed terms for handling personal data

6. Crisis Communication Protocol: Detailed procedures for crisis management

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries

Contract Law Principles: Common law principles governing formation and enforcement of contracts in England and Wales, including offer, acceptance, consideration, and intention to create legal relations

Unfair Contract Terms Act 1977: Legislation regulating unfair terms in contracts, particularly regarding limitation of liability and reasonableness of terms

Consumer Rights Act 2015: Law protecting consumer rights when applicable to PR services provided to individual clients rather than businesses

UK General Data Protection Regulation: Primary data protection legislation governing how personal data must be handled, processed, and protected

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR to regulate personal data processing

Privacy and Electronic Communications Regulations: Regulations governing electronic communications, marketing, and use of digital communication tools

Copyright, Designs and Patents Act 1988: Primary legislation governing intellectual property rights, particularly relevant for PR content creation and distribution

Trade Marks Act 1994: Legislation protecting trademarks and brand elements that may be used in PR activities

PRCA Code of Conduct: Professional standards and ethical guidelines set by the Public Relations and Communications Association

CIPR Code of Conduct: Ethical and professional standards established by the Chartered Institute of Public Relations

Employment Rights Act 1996: Legislation defining employment rights and status, relevant for determining consultant relationship status

IR35 Legislation: Tax legislation governing off-payroll working rules, important for consulting relationships

Competition Act 1998: Law governing fair competition and anti-competitive practices in business relationships

Enterprise Act 2002: Legislation affecting business practices and market competition in the UK

Consumer Protection from Unfair Trading Regulations 2008: Rules protecting consumers from unfair business practices, relevant for PR campaigns and communications

Business Protection from Misleading Marketing Regulations 2008: Regulations governing truthful and accurate marketing communications between businesses

Electronic Communications Act 2000: Legislation governing electronic communications and digital signatures in business transactions

Electronic Commerce Regulations 2002: Rules governing electronic commerce and online business activities

Trade Secrets Regulations 2018: Legislation protecting confidential business information and trade secrets

Bribery Act 2010: Anti-corruption legislation affecting business relationships and corporate hospitality practices in PR activities

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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