Public Relations Consulting Agreement Template for Nigeria

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Key Requirements PROMPT example:

Public Relations Consulting Agreement

"I need a Public Relations Consulting Agreement for my tech startup in Lagos, Nigeria, engaging a PR firm for a 12-month retainer starting March 2025, with special focus on digital PR and crisis management services."

Document background
The Public Relations Consulting Agreement serves as a vital legal instrument in Nigeria's professional services sector, establishing the framework for PR consulting relationships between service providers and their clients. This document is essential when engaging PR professionals or agencies for strategic communication services, media relations, reputation management, and crisis communications. It ensures compliance with Nigerian legislation, including the NIPR Act, CAMA 2020, and data protection regulations, while clearly defining the scope of services, deliverables, payment terms, and professional obligations. The agreement protects both parties' interests through detailed provisions on confidentiality, intellectual property rights, and performance standards, making it suitable for both long-term retainer arrangements and project-based PR engagements in the Nigerian market.
Suggested Sections

1. Parties: Identifies the PR consultant/agency and the client, including their legal names, registration numbers, and registered addresses

2. Background: Establishes the context of the agreement, including the client's need for PR services and the consultant's qualifications

3. Definitions: Defines key terms used throughout the agreement, including specific PR and industry terminology

4. Scope of Services: Detailed description of PR services to be provided, including strategic communications, media relations, crisis management, etc.

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, expenses, and invoicing procedures

7. Obligations of the Consultant: PR consultant's responsibilities, deliverables, and performance standards

8. Client Responsibilities: Client's obligations, including providing information, approvals, and resources

9. Intellectual Property Rights: Ownership and usage rights of PR materials, content, and campaigns

10. Confidentiality: Protection of confidential information and trade secrets

11. Representation and Warranties: Parties' assurances regarding qualifications, authority, and compliance with laws

12. Limitation of Liability: Limits on liability and indemnification provisions

13. Force Majeure: Provisions for unforeseen circumstances affecting contract performance

14. Governing Law and Jurisdiction: Specification of Nigerian law as governing law and jurisdiction for disputes

15. General Provisions: Standard clauses including notices, amendments, and assignment

Optional Sections

1. Success Metrics and KPIs: Specific performance indicators and measurement criteria for PR campaigns

2. Crisis Management Protocol: Detailed procedures for handling PR crises and emergency communications

3. Social Media Management: Specific terms for social media handling and digital presence management

4. International PR Services: Additional terms for international PR activities and cross-border communications

5. Compliance with Industry Standards: Specific compliance requirements with NIPR and other relevant industry bodies

6. Data Protection and Privacy: Detailed terms for handling personal data under NDPR requirements

7. Subcontracting: Terms governing the use of subcontractors or third-party service providers

8. Non-Compete and Non-Solicitation: Restrictions on working with competitors or soliciting employees/clients

Suggested Schedules

1. Schedule A - Scope of Services Detail: Comprehensive breakdown of PR services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed fee breakdown, including hourly rates, retainer fees, and expense categories

3. Schedule C - Key Personnel: List of key team members and their roles in service delivery

4. Schedule D - Reporting Templates: Standard formats for progress reports and performance metrics

5. Schedule E - Communication Protocol: Procedures for regular communications and approval processes

6. Appendix 1 - Service Level Agreement: Specific performance standards and response times

7. Appendix 2 - Compliance Checklist: List of regulatory requirements and compliance measures

8. Appendix 3 - Crisis Communication Plan: Detailed procedures and contacts for crisis management

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Media and Entertainment

Financial Services

Technology

Healthcare

Education

Government and Public Sector

Non-Profit

Retail and Consumer Goods

Manufacturing

Energy and Utilities

Telecommunications

Professional Services

Real Estate

Hospitality and Tourism

Agriculture

Relevant Teams

Legal

Communications

Public Relations

Corporate Affairs

Marketing

Procurement

Business Development

Executive Leadership

Operations

Risk Management

Digital Marketing

Brand Management

Relevant Roles

Chief Communications Officer

PR Director

Communications Manager

Media Relations Manager

Public Relations Specialist

Marketing Director

Brand Manager

Corporate Affairs Director

Chief Executive Officer

Legal Counsel

Procurement Manager

Contract Administrator

Communications Consultant

PR Agency Owner

Business Development Manager

Corporate Communications Specialist

Digital Communications Manager

Crisis Communications Manager

Industries
Companies and Allied Matters Act (CAMA) 2020: The fundamental business law in Nigeria that governs the registration and operation of businesses, including consulting firms. It provides the legal framework for business operations and corporate governance.
Nigerian Institute of Public Relations (NIPR) Act: Establishes the regulatory framework for PR practice in Nigeria. Mandates that all PR practitioners must be registered with NIPR and sets professional standards.
Advertising Practitioners Council of Nigeria (APCON) Act: Regulates advertising practices which often overlap with PR activities. Important for PR consultants involved in advertising-related activities.
Nigeria Data Protection Regulation (NDPR) 2019: Governs the collection, processing, and storage of personal data. Critical for PR consultants handling client and stakeholder information.
Contract Law (Nigerian Common Law): Provides the basic framework for contract formation, terms, and enforcement, based on Nigerian common law principles derived from English law.
Labor Act: Governs employment relationships and may be relevant in determining the nature of the consulting relationship to avoid misclassification of employment status.
Copyright Act: Protects intellectual property rights, particularly important for PR materials, content creation, and campaign strategies developed during the consultation.
Cybercrime (Prohibition, Prevention, etc.) Act 2015: Relevant for digital PR activities and online communications, ensuring compliance with cyber laws and digital communication regulations.
Freedom of Information Act 2011: Important for PR consultants dealing with public information and government relations aspects of their work.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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