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Public Relations Consulting Agreement
"I need a Public Relations Consulting Agreement for my Dubai-based tech startup to engage a PR agency for managing our product launch in March 2025, including media relations, social media management, and crisis communications services."
1. Parties: Identifies the PR consultant/agency and the client, including full legal names, addresses, and registration details
2. Background: Explains the context of the agreement, including the client's need for PR services and the consultant's expertise
3. Definitions: Defines key terms used throughout the agreement, including specific PR terminology and deliverables
4. Scope of Services: Detailed description of PR services to be provided, including media relations, content creation, and campaign management
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Fees and Payment Terms: Compensation structure, payment schedule, and expense reimbursement policies
7. Obligations of the Consultant: PR consultant's responsibilities, service standards, and performance requirements
8. Client Responsibilities: Client's obligations including providing information, approvals, and cooperation
9. Confidentiality: Provisions for protecting confidential information and trade secrets
10. Intellectual Property Rights: Ownership and usage rights of created content and materials
11. Compliance with Laws: Commitment to comply with UAE media laws, advertising standards, and regulations
12. Representations and Warranties: Parties' assertions about their capabilities and authority to enter the agreement
13. Limitation of Liability: Limits on parties' liability and indemnification provisions
14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Crisis Management Services: Include when the scope includes PR crisis management and emergency response services
2. Social Media Management: Add when services include social media platform management and content creation
3. Event Management: Include when PR services extend to organizing and managing events
4. International PR Services: Add when services include cross-border PR activities
5. Performance Metrics: Include when specific KPIs and measurement criteria are part of the agreement
6. Non-Compete: Add when restricting the consultant from working with competing clients
7. Force Majeure: Include specific provisions for unforeseen circumstances affecting PR activities
8. Data Protection: Add detailed data protection clauses when handling sensitive customer data
1. Schedule A - Scope of Services: Detailed breakdown of PR services, deliverables, and timelines
2. Schedule B - Fee Structure: Detailed fee breakdown, including retainer fees, project fees, and expense categories
3. Schedule C - Key Personnel: List of key team members and their roles in service delivery
4. Schedule D - Reporting Requirements: Format and frequency of progress reports and performance metrics
5. Schedule E - Brand Guidelines: Client's branding requirements and communication guidelines
6. Appendix 1 - Service Level Agreement: Specific performance standards and response times
7. Appendix 2 - Media Lists: Agreed-upon media outlets and contacts for PR activities
8. Appendix 3 - Approval Process: Workflow for content approval and communication procedures
Authors
Approval
Background Materials
Business Day
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Consultant
Deliverables
Fee Schedule
Force Majeure Event
Intellectual Property Rights
Key Personnel
Media Content
Media Release
Media Strategy
Performance Metrics
Press Release
Professional Services
Project
Public Relations Services
Reporting Period
Services
Social Media Content
Strategic Communications Plan
Term
Territory
UAE Media Laws
Work Product
Services
Term
Fees
Payment
Client Obligations
Consultant Obligations
Performance Standards
Deliverables
Approval Process
Intellectual Property
Confidentiality
Data Protection
Non-Competition
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Assignment
Subcontracting
Notices
Dispute Resolution
Governing Law
Entire Agreement
Amendment
Severability
Media Compliance
Crisis Management
Quality Control
Records and Audits
Insurance
Relationship of Parties
Technology
Healthcare
Financial Services
Retail
Real Estate
Hospitality
Energy
Construction
Education
Entertainment
Government
Non-profit
Professional Services
Manufacturing
Telecommunications
Media
Fashion
Automotive
Consumer Goods
Aviation
Legal
Marketing
Public Relations
Corporate Communications
Digital Marketing
Business Development
Procurement
Operations
Finance
Compliance
Brand Management
Social Media
Content Creation
Media Relations
Chief Executive Officer
Chief Marketing Officer
Communications Director
Public Relations Manager
Marketing Director
Brand Manager
Corporate Communications Manager
Media Relations Manager
Digital Communications Manager
Business Development Director
Legal Counsel
Procurement Manager
Operations Director
Account Director
Project Manager
Content Manager
Social Media Manager
Crisis Communications Manager
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