The Influencer Marketing Contract serves as a critical legal framework for collaborations between brands and social media personalities in the United States. This document becomes necessary when businesses seek to leverage influencer marketing as part of their promotional strategy. It addresses key aspects including content creation, posting schedules, compensation, FTC compliance, and intellectual property rights. The contract ensures both parties understand their obligations while maintaining compliance with federal advertising regulations and platform-specific guidelines. This comprehensive agreement protects both the brand's interests and the influencer's rights while establishing clear deliverables and performance expectations.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership of your docs
1. Parties: Identifies the brand/company and the influencer, including full legal names and contact details
2. Background: Explains the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement including 'Content', 'Campaign', 'Platforms', 'Deliverables'
4. Scope of Services: Details the specific services the influencer will provide, including content type, posting frequency, and platforms
5. Compensation: Outlines payment terms, amounts, and schedule
6. Compliance Requirements: Specifies FTC disclosure requirements and platform-specific rules
7. Content Approval Process: Details the review and approval process for content
8. Term and Termination: Specifies contract duration and termination conditions
9. Intellectual Property Rights: Addresses ownership and usage rights of created content
1. Exclusivity: Restricts influencer from working with competing brands during the contract period
2. Performance Metrics: Defines specific KPIs and reporting requirements for campaign performance measurement
3. Crisis Management: Procedures for handling negative publicity or controversies related to the campaign
4. International Compliance: Additional requirements for campaigns reaching multiple jurisdictions
1. Campaign Brief: Detailed description of campaign objectives, requirements, and timeline
2. Content Guidelines: Specific guidelines for content creation and brand messaging
3. Payment Schedule: Detailed breakdown of payment terms and milestones
4. Platform-Specific Requirements: Technical specifications and requirements for each social media platform
5. Disclosure Requirements: Specific language and format for required FTC and platform disclosures
Find the exact document you need
Influencer Agency Contract
A U.S.-governed agreement establishing the professional relationship between an influencer management agency and a social media content creator.
Download
Influencer Agreement Contract
A U.S.-governed contract establishing terms between brands and social media influencers for promotional services.
Download
Influencer Usage Rights Contract
A U.S.-governed agreement defining content rights and promotional terms between brands and social media influencers.
Download
Influencer Barter Agreement
A U.S.-governed agreement formalizing product-for-promotion exchanges between brands and social media influencers.
Download
Influencer Talent Agency Contract
A U.S.-governed agreement establishing terms between talent agencies and social media influencers, covering representation and compensation terms.
Download
Influencer Marketing Contract
A U.S.-compliant agreement governing the relationship between brands and social media influencers, including promotional services and FTC compliance requirements.
Download
Influencer Management Contract
A U.S.-governed agreement establishing the terms and conditions between an influencer and their management company.
Download
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it