Influencer Marketing Contract Template for Australia

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Influencer Marketing Contract

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Influencer Marketing Contract

"I need an Influencer Marketing Contract for engaging a lifestyle influencer with over 500K followers to promote our new sustainable fashion line in Australia, including strict exclusivity provisions and specific requirements for Instagram and TikTok content delivery starting March 2025."

Document background
The Influencer Marketing Contract is essential for businesses engaging in social media marketing through content creators and influencers in Australia. This document is designed to meet the requirements of Australian law, including the Australian Consumer Law, Privacy Act, and relevant advertising standards. It should be used whenever a brand engages an influencer for promotional activities, establishing clear terms for content creation, posting requirements, compensation, and compliance with advertising regulations. The contract addresses key aspects such as disclosure requirements for sponsored content, intellectual property rights, performance metrics, and risk allocation. It can be customized for various campaign types and influencer tiers while maintaining compliance with Australian legal requirements and platform-specific guidelines.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal names, ABNs, and contact details

2. Background: Context of the agreement, including the brand's marketing objectives and the influencer's social media presence

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology and marketing metrics

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedule

5. Compliance Requirements: Legal and regulatory obligations, including disclosure requirements and platform guidelines

6. Content Guidelines: Specific requirements for content creation, brand messaging, and prohibited content

7. Approval Process: Process for content review and approval before posting

8. Performance Metrics: Required engagement rates, reach, and other measurable outcomes

9. Payment Terms: Compensation structure, payment schedule, and any performance-based bonuses

10. Intellectual Property: Rights and licenses for content, brand assets, and third-party materials

11. Term and Termination: Duration of the agreement and circumstances for early termination

12. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Exclusivity: Restrictions on working with competing brands during the contract period

2. Confidentiality: Protection of sensitive information if the influencer will have access to confidential brand information

3. Crisis Management: Procedures for handling negative publicity or social media controversies

4. Travel Requirements: Terms for any required travel or event attendance

5. Product Placement: Specific requirements for featuring products in content

6. Agency Relationship: Additional terms if the influencer is represented by an agency

7. Content Usage Rights: Extended terms for brand's use of influencer-created content beyond the initial posting

8. Morality Clause: Behavioral standards and consequences for reputation-damaging conduct

Suggested Schedules

1. Schedule 1 - Campaign Brief: Detailed specifications for each campaign, including themes, messaging, and deadlines

2. Schedule 2 - Content Guidelines: Comprehensive brand guidelines, including visual requirements and tone of voice

3. Schedule 3 - Fee Schedule: Detailed breakdown of payment terms, rates, and performance bonuses

4. Schedule 4 - Approved Platforms: List of social media platforms and specific requirements for each

5. Schedule 5 - Reporting Requirements: Templates and specifications for performance reporting

6. Appendix A - Disclosure Requirements: Platform-specific requirements for disclosing sponsored content

7. Appendix B - Brand Assets: Approved logos, hashtags, and brand materials for use in content

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Entertainment

Health and Wellness

Travel and Tourism

Sports and Fitness

Consumer Goods

Luxury Goods

Gaming

Education

Financial Services

Automotive

Relevant Teams

Legal

Marketing

Digital

Brand Management

Social Media

Communications

Compliance

Public Relations

Content Creation

Procurement

Business Development

Relevant Roles

Marketing Manager

Brand Manager

Social Media Manager

Digital Marketing Director

Legal Counsel

Compliance Officer

Content Strategist

Influencer Relations Manager

Communications Director

Campaign Manager

Chief Marketing Officer

Procurement Manager

Business Development Manager

Creative Director

Public Relations Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Clothing Brand Ambassador Contract

An Australian-compliant template for clothing brand ambassador agreements, covering promotional obligations, compensation, and brand protection.

find out more

Influencer Usage Rights Contract

An Australian-law governed agreement defining the terms for influencer content usage, rights, and obligations between brands and social media influencers.

find out more

Influencer Barter Agreement

An Australian-compliant agreement between brands and social media influencers for the exchange of products/services instead of monetary compensation.

find out more

Influencer Talent Agency Contract

An Australian-law governed agreement establishing the terms of representation between a talent agency and social media influencer, including commission structures and service obligations.

find out more

Influencer Marketing Contract

An Australian contract governing the engagement of social media influencers for brand marketing activities, ensuring compliance with local advertising and consumer protection laws.

find out more

Influencer Management Contract

An Australian-compliant agreement between influencers and their management companies, governing their professional relationship and mutual obligations.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.