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Influencer Marketing Contract
"I need an Influencer Marketing Contract for engaging a lifestyle influencer with over 500K followers to promote our new sustainable fashion line in Australia, including strict exclusivity provisions and specific requirements for Instagram and TikTok content delivery starting March 2025."
1. Parties: Identification of the brand/company and the influencer, including their legal names, ABNs, and contact details
2. Background: Context of the agreement, including the brand's marketing objectives and the influencer's social media presence
3. Definitions: Key terms used throughout the agreement, including platform-specific terminology and marketing metrics
4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedule
5. Compliance Requirements: Legal and regulatory obligations, including disclosure requirements and platform guidelines
6. Content Guidelines: Specific requirements for content creation, brand messaging, and prohibited content
7. Approval Process: Process for content review and approval before posting
8. Performance Metrics: Required engagement rates, reach, and other measurable outcomes
9. Payment Terms: Compensation structure, payment schedule, and any performance-based bonuses
10. Intellectual Property: Rights and licenses for content, brand assets, and third-party materials
11. Term and Termination: Duration of the agreement and circumstances for early termination
12. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement
1. Exclusivity: Restrictions on working with competing brands during the contract period
2. Confidentiality: Protection of sensitive information if the influencer will have access to confidential brand information
3. Crisis Management: Procedures for handling negative publicity or social media controversies
4. Travel Requirements: Terms for any required travel or event attendance
5. Product Placement: Specific requirements for featuring products in content
6. Agency Relationship: Additional terms if the influencer is represented by an agency
7. Content Usage Rights: Extended terms for brand's use of influencer-created content beyond the initial posting
8. Morality Clause: Behavioral standards and consequences for reputation-damaging conduct
1. Schedule 1 - Campaign Brief: Detailed specifications for each campaign, including themes, messaging, and deadlines
2. Schedule 2 - Content Guidelines: Comprehensive brand guidelines, including visual requirements and tone of voice
3. Schedule 3 - Fee Schedule: Detailed breakdown of payment terms, rates, and performance bonuses
4. Schedule 4 - Approved Platforms: List of social media platforms and specific requirements for each
5. Schedule 5 - Reporting Requirements: Templates and specifications for performance reporting
6. Appendix A - Disclosure Requirements: Platform-specific requirements for disclosing sponsored content
7. Appendix B - Brand Assets: Approved logos, hashtags, and brand materials for use in content
Authors
Approved Platforms
Brand
Brand Assets
Brand Guidelines
Campaign
Campaign Brief
Commencement Date
Compensation
Confidential Information
Content
Content Calendar
Deliverables
Engagement Metrics
Exclusivity Period
Force Majeure Event
Intellectual Property Rights
Influencer
Key Performance Indicators (KPIs)
Marketing Materials
Moral Rights
Net Engagement Rate
Performance Report
Posting Schedule
Product
Promotion
Required Disclosures
Restricted Content
Review Period
Services
Social Media Channels
Sponsored Content
Term
Territory
Third Party Content
User Generated Content
Usage Rights
Working Day
Services
Term
Compensation
Payment Terms
Content Requirements
Approval Process
Performance Obligations
Compliance
Platform Guidelines
Deliverables
Intellectual Property
Content License
Confidentiality
Privacy
Data Protection
Exclusivity
Non-Competition
Warranties
Representations
Indemnification
Limitation of Liability
Termination
Force Majeure
Moral Rights
Brand Protection
Content Removal
Crisis Management
Dispute Resolution
Governing Law
Assignment
Entire Agreement
Severability
Notices
Variation
Relationship of Parties
Good Faith
Costs
GST
Third Party Rights
Retail
Fashion and Apparel
Beauty and Cosmetics
Food and Beverage
Technology
Entertainment
Health and Wellness
Travel and Tourism
Sports and Fitness
Consumer Goods
Luxury Goods
Gaming
Education
Financial Services
Automotive
Legal
Marketing
Digital
Brand Management
Social Media
Communications
Compliance
Public Relations
Content Creation
Procurement
Business Development
Marketing Manager
Brand Manager
Social Media Manager
Digital Marketing Director
Legal Counsel
Compliance Officer
Content Strategist
Influencer Relations Manager
Communications Director
Campaign Manager
Chief Marketing Officer
Procurement Manager
Business Development Manager
Creative Director
Public Relations Manager
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