Consumer Protection from Unfair Trading Regulations 2008: Primary UK legislation protecting consumers from unfair practices, requiring influencers to clearly disclose commercial relationships and sponsored content
Consumer Rights Act 2015: Sets out consumer rights and business obligations, affecting how influenced products/services must be described and marketed
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, providing detailed rules for social media advertising and influencer marketing
UK GDPR and Data Protection Act 2018: Regulations governing how personal data must be collected, processed, and stored in influencer marketing campaigns
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in content creation, including ownership of influencer-created content and brand materials
Trade Marks Act 1994: Governs the use of trademarked material in influencer content and brand protection
Unfair Contract Terms Act 1977: Controls the use of unfair terms in contracts, ensuring balance between brand and influencer rights
Electronic Commerce Regulations 2002: Regulates online commercial communications and digital marketing activities
ASA Guidelines: Advertising Standards Authority guidelines specifically addressing influencer marketing disclosure requirements and best practices
CMA Guidelines on Social Media Endorsements: Competition and Markets Authority guidance on transparent disclosure of commercial relationships in social media
Industry-Specific Regulations: Additional regulations for specific sectors like gambling, alcohol, or financial services that affect influencer marketing in these areas
Employment Rights Act 1996: May be relevant if the influencer relationship could be construed as employment rather than independent contracting
IR35 Legislation: Tax legislation that may affect how influencer relationships are structured for tax purposes
Contracts (Rights of Third Parties) Act 1999: Governs how third parties may be affected by or enforce rights under the influencer contract
Privacy and Electronic Communications Regulations: Regulates electronic communications and marketing, including social media promotional activities
