Document background
The Influencer Agreement Contract is essential in today's digital marketing landscape, where brands increasingly rely on social media personalities for promotion. This document, governed by U.S. law, establishes clear guidelines for influencer-brand relationships, ensuring compliance with FTC regulations and platform-specific requirements. It's particularly important for protecting both parties' interests, defining deliverables, setting compensation terms, and maintaining regulatory compliance in influencer marketing campaigns. The agreement typically includes content specifications, payment terms, exclusivity clauses, and intellectual property rights.
