Endorsement Agreement Template for Singapore

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Key Requirements PROMPT example:

Endorsement Agreement

"I need an Endorsement Agreement for a tech company engaging a social media influencer with 500K+ followers to promote our new app launch in Singapore, with exclusive rights and specific content requirements for Instagram and TikTok posts starting March 2025."

Document background
The Endorsement Agreement is essential for businesses in Singapore seeking to formalize relationships with influencers, celebrities, or other public figures for brand promotion. This contract type defines the rights, obligations, and commercial terms between parties, ensuring compliance with Singapore's regulatory framework, including advertising standards and consumer protection laws. The agreement typically includes detailed provisions on content approval processes, usage rights, compensation structures, and brand protection measures, making it a crucial document for managing endorsement relationships in the modern digital marketing landscape.
Suggested Sections

1. Parties: Identifies contracting parties (brand owner and endorser)

2. Background: Context of the endorsement relationship

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Details of endorsement activities and deliverables

5. Term and Termination: Duration and termination conditions

6. Compensation: Payment terms and schedule

7. Intellectual Property Rights: Usage rights and restrictions

8. Approvals Process: Content review and approval procedures

Optional Sections

1. Exclusivity: Restrictions on endorsing competing brands - used when exclusive endorsement is required

2. Morality Clause: Behavioral standards and consequences - typically included for high-profile endorsements

3. International Rights: Terms for international usage - included for global campaigns

4. Social Media Guidelines: Specific rules for social media posts - essential for digital endorsements

Suggested Schedules

1. Schedule 1: Services Description: Detailed scope of endorsement activities

2. Schedule 2: Compensation Structure: Detailed payment terms and metrics

3. Schedule 3: Brand Guidelines: Brand usage rules and requirements

4. Schedule 4: Approval Process: Detailed content approval workflow

5. Appendix A: Sample Posts/Content: Examples of approved content formats

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Industries

Civil Law Act (Cap. 43): Primary legislation governing contract formation and enforcement in Singapore, establishing fundamental principles of contract law

Unfair Contract Terms Act (Cap. 396): Regulates unfair terms in contracts and limits the extent to which civil liability can be excluded through contract terms

Trade Marks Act (Cap. 332): Protects trademarks and related intellectual property rights in endorsement agreements

Copyright Act 2021: Governs copyright protection and usage rights for creative works in endorsements

Registered Designs Act (Cap. 266): Protects industrial designs that may be relevant in product endorsements

Patents Act (Cap. 221): Protects patented innovations that might be involved in endorsed products or services

Singapore Code of Advertising Practice (SCAP): Guidelines for ethical advertising and endorsement practices in Singapore

Consumer Protection (Fair Trading) Act (Cap. 52A): Protects consumers against unfair practices and ensures truthful endorsements

Broadcasting Act (Cap. 28): Regulates broadcasting content including endorsements in broadcast and digital media

Personal Data Protection Act 2012 (PDPA): Governs the collection, use, and disclosure of personal data in endorsement activities

Competition Act (Cap. 50B): Ensures endorsement agreements don't create unfair market advantages or anti-competitive practices

Electronic Transactions Act (Cap. 88): Governs electronic transactions and digital signatures in contracts including endorsement agreements

Health Products Act: Specific regulations for endorsements related to health products and medical claims

Food Regulations: Governs endorsements related to food and beverage products

Banking Act: Regulates endorsements related to financial services and banking products

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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