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Endorsement Agreement
"I need an Endorsement Agreement for a tech company engaging a social media influencer with 500K+ followers to promote our new app launch in Singapore, with exclusive rights and specific content requirements for Instagram and TikTok posts starting March 2025."
1. Parties: Identifies contracting parties (brand owner and endorser)
2. Background: Context of the endorsement relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Details of endorsement activities and deliverables
5. Term and Termination: Duration and termination conditions
6. Compensation: Payment terms and schedule
7. Intellectual Property Rights: Usage rights and restrictions
8. Approvals Process: Content review and approval procedures
1. Exclusivity: Restrictions on endorsing competing brands - used when exclusive endorsement is required
2. Morality Clause: Behavioral standards and consequences - typically included for high-profile endorsements
3. International Rights: Terms for international usage - included for global campaigns
4. Social Media Guidelines: Specific rules for social media posts - essential for digital endorsements
1. Schedule 1: Services Description: Detailed scope of endorsement activities
2. Schedule 2: Compensation Structure: Detailed payment terms and metrics
3. Schedule 3: Brand Guidelines: Brand usage rules and requirements
4. Schedule 4: Approval Process: Detailed content approval workflow
5. Appendix A: Sample Posts/Content: Examples of approved content formats
Authors
Applicable Laws
Approved Content
Brand
Brand Guidelines
Brand Materials
Commencement Date
Company
Competitor
Confidential Information
Content
Deliverables
Digital Platforms
Effective Date
Endorsement Services
Endorser
Endorser Content
Endorser IP
Exclusivity Period
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
License Period
Marketing Materials
Name and Likeness
Payment Schedule
Personal Data
Promotion
Renewal Term
Services
Social Media Platforms
Term
Territory
Third Party Rights
Appointment
Scope of Services
Term and Duration
Compensation
Payment Terms
Exclusivity
Approvals Process
Intellectual Property Rights
License Grant
Usage Rights
Brand Guidelines Compliance
Representations and Warranties
Morality and Conduct
Social Media Requirements
Content Creation and Approval
Performance Standards
Confidentiality
Data Protection
Non-Disparagement
Termination Rights
Force Majeure
Indemnification
Insurance
Publicity and Announcements
Assignment and Subcontracting
Relationship of Parties
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Variation
Third Party Rights
Counterparts
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