Document background
The Character License Agreement is a crucial legal instrument used when a character owner wishes to grant another party the right to use their intellectual property in specific ways. This agreement, governed by Indian law, is essential for protecting valuable character rights while enabling commercial exploitation across various media and merchandise. It is particularly relevant in today's multi-platform entertainment landscape where characters can be utilized across different formats including digital media, merchandise, publishing, and broadcasting. The agreement must comply with Indian intellectual property laws, particularly the Copyright Act, 1957, while also considering international IP protection standards if the license extends beyond Indian territories. It typically includes detailed provisions for quality control, royalty payments, approval processes, and termination rights to ensure the character's integrity is maintained while generating commercial value.
