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Marketing Contract
"I need a Marketing Contract for engaging a digital marketing agency in Hong Kong to manage our social media presence and online advertising campaigns, with specific provisions for data privacy compliance and performance metrics based on engagement rates."
1. Parties: Identifies and provides details of the contracting parties
2. Background: Sets out the context and purpose of the marketing agreement
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Details the marketing services to be provided
5. Term and Timelines: Specifies the duration of the agreement and key delivery dates
6. Payment Terms: Outlines fees, payment schedule, and invoicing requirements
7. Obligations of Service Provider: Lists the marketing agency's responsibilities and commitments
8. Client Obligations: Specifies the client's responsibilities and commitments
9. Intellectual Property Rights: Addresses ownership and usage rights of marketing materials
10. Data Protection and Privacy: Ensures compliance with Hong Kong's Personal Data (Privacy) Ordinance
11. Confidentiality: Protects confidential information of both parties
12. Warranties and Representations: States the guarantees provided by each party
13. Limitation of Liability: Sets out liability caps and exclusions
14. Termination: Details circumstances and procedures for ending the agreement
15. General Provisions: Includes standard boilerplate clauses required under Hong Kong law
1. Performance Metrics: Include when specific KPIs or performance standards need to be met
2. Subcontracting: Include when the marketing agency may need to engage third parties
3. International Services: Include for cross-border marketing activities
4. Social Media Management: Include when social media services are part of the scope
5. Crisis Management: Include when handling PR crises is part of the scope
6. Content Approval Process: Include when specific approval workflows are needed
7. Competition Restrictions: Include when restricting work with competitors
8. Insurance Requirements: Include when specific insurance coverage is required
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3 - Service Levels: Performance metrics and service level requirements
4. Schedule 4 - Brand Guidelines: Client's branding requirements and specifications
5. Schedule 5 - Approved Subcontractors: List of pre-approved third-party service providers
6. Appendix A - Campaign Timeline: Detailed project timeline and key milestones
7. Appendix B - Reporting Templates: Standard formats for performance reporting
8. Appendix C - Compliance Checklist: Marketing compliance requirements under Hong Kong law
Authors
Agreement
Applicable Laws
Approval
Brand Guidelines
Business Day
Campaign
Client
Client Materials
Confidential Information
Content
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Services
Media Buy
Milestones
Personal Data
Project
Project Brief
Project Plan
Representatives
Service Levels
Social Media Platforms
Specifications
Subcontractors
Term
Territory
Third Party Materials
Timeline
Trade Descriptions Ordinance
Work Product
Services
Term
Fees and Payment
Client Obligations
Agency Obligations
Approvals
Intellectual Property
Data Protection
Confidentiality
Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Non-Solicitation
Subcontracting
Performance Metrics
Content Rights
Social Media
Brand Guidelines
Reporting
Dispute Resolution
Governing Law
Assignment
Entire Agreement
Notices
Amendment
Severability
Waiver
Third Party Rights
Counterparts
Retail
E-commerce
Financial Services
Technology
Healthcare
Real Estate
Consumer Goods
Professional Services
Entertainment
Education
Hospitality
Manufacturing
Telecommunications
Fashion and Luxury
Food and Beverage
Marketing
Legal
Procurement
Finance
Compliance
Brand Management
Digital
Communications
Business Development
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Digital Marketing Manager
Content Manager
Agency Relations Manager
Procurement Manager
Legal Counsel
Contract Manager
Business Development Director
Communications Manager
Account Director
Project Manager
Marketing Operations Manager
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