Social Media Management Contract Template for Denmark

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Social Media Management Contract

Document background
The Social Media Management Contract is essential for businesses operating in Denmark who wish to outsource their social media operations to professional managers or agencies. This agreement is designed to comply with Danish legal requirements, including the Danish Marketing Practices Act, Data Protection Act, and E-commerce regulations. It provides a structured framework for defining service scope, deliverables, and performance metrics while protecting both parties' interests. The contract is particularly relevant in today's digital business environment where professional social media management has become crucial for brand presence and customer engagement. It addresses key aspects such as content ownership, data protection, crisis management, and service level agreements, while ensuring compliance with Danish business practices and regulatory requirements.
Suggested Sections

1. Parties: Identification of the service provider and the client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical and social media-specific terminology

4. Scope of Services: Detailed description of social media management services to be provided, including platforms covered and core responsibilities

5. Service Provider Obligations: Specific duties and responsibilities of the social media manager, including content creation, posting schedules, and engagement management

6. Client Obligations: Client's responsibilities, including providing necessary access, materials, and timely approval of content

7. Content Approval Process: Procedures for content submission, review, and approval

8. Performance Metrics: Defined KPIs and reporting requirements for measuring social media performance

9. Data Protection and Privacy: GDPR compliance measures and data handling procedures

10. Intellectual Property Rights: Ownership and usage rights of created content, existing IP, and brand materials

11. Fees and Payment Terms: Service fees, payment schedule, and additional costs

12. Term and Termination: Contract duration, renewal terms, and termination conditions

13. Confidentiality: Protection of confidential information and trade secrets

14. Liability and Indemnification: Limitation of liability and indemnification obligations

15. Governing Law and Jurisdiction: Specification of Danish law application and dispute resolution procedures

Optional Sections

1. Crisis Management: Procedures for handling social media crises and emergency response - include for high-profile clients or sensitive industries

2. Influencer Collaboration: Terms for managing influencer partnerships and campaigns - include if influencer marketing is part of the scope

3. White Labeling: Terms for providing services under client's brand - include if services will be white-labeled

4. Content Creation Tools: Specifications about tools and software used - include if specific tools are crucial to service delivery

5. Training and Support: Terms for providing training to client's staff - include if knowledge transfer is part of the scope

6. Multi-Platform Management: Specific terms for managing multiple social media platforms - include if managing more than three platforms

7. Competitor Restrictions: Non-compete and exclusivity terms - include if operating in a competitive industry

Suggested Schedules

1. Schedule A - Service Level Agreement: Detailed service levels, response times, and performance standards

2. Schedule B - Fee Schedule: Detailed breakdown of fees, including base fees and additional services

3. Schedule C - Platforms and Accounts: List of social media platforms and accounts covered under the agreement

4. Schedule D - Content Calendar Template: Template for content planning and scheduling

5. Schedule E - Reporting Template: Format and contents of regular performance reports

6. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms and procedures

7. Appendix 2 - Brand Guidelines: Client's branding requirements and guidelines for social media

8. Appendix 3 - Emergency Contact Protocol: Contact details and procedures for urgent situations

Authors

Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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