Document background
The Co-Marketing Agreement is essential for businesses seeking to establish formal collaborative marketing arrangements under Danish jurisdiction. This document is particularly valuable when companies wish to combine their marketing efforts, share resources, or jointly promote products or services. It addresses crucial elements required by Danish law, including compliance with the Marketing Practices Act, GDPR requirements, and competition regulations. The agreement typically covers scope of collaboration, budget allocation, intellectual property rights, approval processes, and data protection measures. It's commonly used in situations ranging from simple joint promotional campaigns to complex long-term marketing partnerships, providing a legally sound framework for marketing collaboration while protecting both parties' interests.
