Marketing Fee Agreement Template for Germany

1. Success Fees: Additional performance-based compensation structure, used when including performance bonuses

2. Exclusivity: Provisions for exclusive marketing rights, used when service provider has exclusive territory or client rights

3. Subcontracting: Terms for engaging third-party service providers, used when subcontracting is permitted

4. International Marketing: Specific provisions for cross-border marketing activities, used for international campaigns

5. Client Approvals: Detailed approval process for marketing materials, used when client requires strict control

6. Brand Guidelines: Compliance with client's branding requirements, used when specific brand standards exist

7. Marketing Budget: Budget allocation and management procedures, used when service provider manages client's marketing budget

8. Social Media Management: Specific terms for social media marketing, used when services include social media management

1. Schedule 1 - Service Description: Detailed description of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment calculations

3. Schedule 3 - KPI Metrics: Specific performance indicators and measurement methods

4. Schedule 4 - Reporting Templates: Standard formats for performance and activity reporting

5. Schedule 5 - Approved Marketing Channels: List of authorized marketing channels and platforms

6. Appendix A - Brand Guidelines: Client's branding requirements and usage guidelines

7. Appendix B - Compliance Requirements: Specific regulatory and compliance requirements

8. Appendix C - Contact Details: Key personnel and escalation contacts for both parties