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Marketing Retainer Agreement

Marketing Retainer Agreement Template for Singapore

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Key Requirements PROMPT example:

Marketing Retainer Agreement

"I need a Marketing Retainer Agreement for my Singapore-based tech startup to engage a digital marketing agency for a 12-month period starting January 2025, with a focus on social media management and content creation, including clear KPI requirements and monthly reporting obligations."

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Document background
The Marketing Retainer Agreement is essential for businesses seeking consistent marketing support in Singapore's dynamic market. This document establishes a formal relationship between marketing service providers and their clients, detailing monthly retainer fees, service scope, and deliverables. It ensures compliance with Singapore's legal framework, including the Personal Data Protection Act and advertising regulations, while protecting both parties' interests through clear terms and conditions. The agreement is particularly relevant for businesses requiring regular marketing support rather than project-based engagements.
Suggested Sections

1. Parties: Identification and details of the service provider and client

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Renewal: Duration of the agreement and renewal terms

6. Fees and Payment Terms: Retainer fee structure, payment schedule, and billing procedures

7. Obligations of the Parties: Responsibilities of both service provider and client

8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

9. Confidentiality: Protection of confidential information

10. Termination: Conditions for ending the agreement

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for marketing services

2. Data Protection: PDPA compliance measures and data handling procedures

3. Non-Competition: Restrictions on working with competitors and exclusivity terms

4. Force Majeure: Provisions for unforeseen circumstances affecting service delivery

5. Insurance: Required insurance coverage for marketing activities

Suggested Schedules

1. Schedule of Services: Detailed breakdown of marketing services and deliverables

2. Fee Schedule: Detailed pricing structure and payment terms

3. Service Level Agreement: Performance standards and response times

4. Brand Guidelines: Client's branding requirements and specifications

5. Approval Process: Workflow for content approval and campaign implementation

6. Key Personnel: List of key team members and their roles

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Industries

Contract Law (Chapter 53): Primary legislation governing formation and enforcement of contracts in Singapore

Companies Act (Chapter 50): Regulates corporate entities and their business operations in Singapore

Personal Data Protection Act 2012: Governs the collection, use, disclosure and care of personal data in Singapore

Singapore Code of Advertising Practice: Guidelines for ethical advertising and marketing practices in Singapore

Spam Control Act 2007: Regulates the sending of unsolicited commercial electronic messages

Broadcasting Act: Regulates broadcasting services and digital media content

E-commerce Code of Practice: Guidelines for online business practices and e-commerce activities

Copyright Act: Protects original works and creative content used in marketing materials

Trade Marks Act: Protects brands, logos, and distinctive marks used in marketing

Patents Act: Protects inventions and innovative technologies that might be used in marketing

Registered Designs Act: Protects visual design elements used in marketing materials

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumer interests

Electronic Transactions Act: Regulates electronic communications and digital transactions

Computer Misuse Act: Protects against unauthorized access and use of computer systems

Protection from Harassment Act: Relevant for social media marketing and online communications

MAS Guidelines: Specific regulations for financial services marketing

HSA Guidelines: Specific regulations for healthcare marketing

IMDA Regulations: Regulations for media and telecommunications industry

Employment Act: Governs employment relationships and worker rights

Competition Act (Chapter 50B): Ensures fair competition and prevents anti-competitive practices in marketing

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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