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Media Agency Contract
"I need a Media Agency Contract for my retail company engaging a digital-focused media agency from March 2025, with emphasis on social media campaigns and performance metrics, including specific KPIs for e-commerce conversion rates."
1. Parties: Identification of the media agency and the client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Scope of Services: Details of the agency's appointment and comprehensive description of services to be provided
5. Term: Duration of the agreement, including commencement date and renewal provisions
6. Agency Obligations: Detailed responsibilities and commitments of the media agency
7. Client Obligations: Client's responsibilities, including provision of information and materials
8. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms
9. Performance Metrics: Key performance indicators and measurement criteria
10. Intellectual Property Rights: Ownership and usage rights of creative materials and content
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection and Privacy: Compliance with Privacy Act 2020 and data handling procedures
13. Warranties and Representations: Guarantees provided by both parties
14. Liability and Indemnification: Limitation of liability and indemnification provisions
15. Termination: Conditions for contract termination and consequences
16. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Media Buying Terms: Specific terms for media purchasing when the agency handles media buying services
2. Digital Services: Detailed provisions for digital marketing services when included in scope
3. Creative Services: Terms specific to creative development when the agency provides creative services
4. International Services: Additional terms for international media services when required
5. Staff and Resources: Specific provisions about dedicated team members when required by client
6. Competitive Restrictions: Non-compete provisions when exclusivity is required
7. Crisis Management: Procedures for handling media crises when needed for high-profile clients
8. Sustainable Practices: Environmental and social responsibility commitments when relevant to client requirements
1. Schedule 1: Scope of Services: Detailed breakdown of all services to be provided
2. Schedule 2: Fee Structure: Comprehensive fee schedule including commission rates and charging mechanisms
3. Schedule 3: Key Performance Indicators: Detailed metrics and measurement methodologies
4. Schedule 4: Approved Media Channels: List of approved media channels and platforms
5. Schedule 5: Service Level Agreement: Specific service levels and response times
6. Schedule 6: Key Personnel: Details of key team members and their roles
7. Appendix A: Reporting Templates: Standard templates for performance and financial reporting
8. Appendix B: Brand Guidelines: Client's brand guidelines and requirements
9. Appendix C: Compliance Requirements: Specific regulatory and compliance requirements
Authors
Agency Fee
Agency Services
Approved Media Channels
Authorised Representative
Brand Guidelines
Business Day
Campaign
Client Brief
Client Materials
Commission
Confidential Information
Data Protection Laws
Deliverables
Digital Media
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Buying
Media Credits
Media Plan
Media Platforms
Media Services
Media Space
Media Vendors
Performance Reports
Personal Information
Professional Standards
Project
Quality Standards
Reporting Period
Service Level Agreement
Services
Specifications
Subcontractors
Term
Territory
Third Party Costs
Traditional Media
Working Hours
Scope of Services
Term and Renewal
Agency Obligations
Client Obligations
Service Levels
Media Planning
Media Buying
Performance Measurement
Fees and Payment
Commission Structure
Third Party Costs
Invoicing
Agency Personnel
Approvals Process
Media Credits
Intellectual Property
Data Protection
Privacy
Confidentiality
Non-Solicitation
Non-Competition
Warranties
Indemnification
Limitation of Liability
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Subcontracting
Audit Rights
Dispute Resolution
Notices
Governing Law
Entire Agreement
Variation
Severability
Agency Authority
Client Authority
Compliance with Laws
Anti-Bribery
Record Keeping
Reporting Requirements
Brand Protection
Media Ownership
Digital Rights
Crisis Management
Advertising and Marketing
Media and Entertainment
Retail
Financial Services
Technology
Consumer Goods
Healthcare
Tourism and Hospitality
Education
Professional Services
Telecommunications
Real Estate
Automotive
Non-profit Organizations
Legal
Marketing
Procurement
Finance
Compliance
Digital Marketing
Brand Management
Advertising
Media Planning
Account Management
Operations
Risk Management
Chief Marketing Officer
Marketing Director
Media Director
Account Director
Legal Counsel
Procurement Manager
Marketing Manager
Digital Marketing Manager
Brand Manager
Advertising Manager
Media Buyer
Campaign Manager
Contract Administrator
Finance Director
Compliance Officer
Agency Relations Manager
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