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Creative Services Proposal

Creative Services Proposal Template for New Zealand

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Key Requirements PROMPT example:

Creative Services Proposal

"I need a Creative Services Proposal for my digital marketing agency to pitch a comprehensive brand refresh and social media campaign to a retail client in Auckland, with project delivery scheduled for March 2025 and including specific provisions for content creation rights and usage across multiple platforms."

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Document background
The Creative Services Proposal is a fundamental business document used in New Zealand's creative and marketing industry to establish professional relationships and outline service agreements. It serves as the initial formal offering document between creative service providers and their potential clients, detailing proposed solutions, methodologies, timelines, and commercial terms. This document type is particularly important in New Zealand's business environment, where it must comply with local commercial law while protecting both parties' interests. The proposal typically precedes a formal contract and should include clear scope definitions, pricing structures, delivery timelines, and terms and conditions. It's essential for establishing clear expectations and demonstrating professional capability while adhering to New Zealand's legal framework, including the Fair Trading Act 1986 and Contract and Commercial Law Act 2017.
Suggested Sections

1. Cover Page: Professional presentation including agency name, client name, project title, and date

2. Executive Summary: Brief overview of the proposed services, key benefits, and high-level solution

3. About Us: Agency background, relevant experience, and team capabilities

4. Project Understanding: Demonstration of understanding the client's brief, challenges, and objectives

5. Proposed Solution: Detailed description of the creative approach, methodology, and strategic thinking

6. Scope of Services: Specific deliverables, milestones, and what is included in the proposal

7. Project Timeline: Proposed schedule of work, key milestones, and delivery dates

8. Investment: Detailed pricing structure, payment terms, and any assumptions or conditions

9. Terms and Conditions: Standard terms including intellectual property rights, revision policy, and payment terms

Optional Sections

1. Case Studies: Relevant examples of similar work, used when demonstrating specific expertise is valuable

2. Team Structure: Detailed team composition and roles, included for larger projects requiring multiple team members

3. Risk Management: Outline of potential risks and mitigation strategies, important for complex or high-value projects

4. Value-Added Services: Additional services or benefits offered beyond the core scope, useful for competitive proposals

5. Technology Stack: Description of tools and technologies to be used, relevant for digital creative projects

6. Success Metrics: Proposed KPIs and measurement criteria, included when specific performance targets are important

7. Client References: Testimonials or reference contacts, useful when building credibility is crucial

Suggested Schedules

1. Schedule A - Detailed Scope Breakdown: Itemized list of deliverables, specifications, and requirements

2. Schedule B - Cost Breakdown: Detailed pricing structure including optional elements and variations

3. Schedule C - Project Timeline: Detailed project schedule with all phases, dependencies, and milestones

4. Appendix 1 - Portfolio Samples: Examples of relevant previous work

5. Appendix 2 - Team CVs: Detailed professional backgrounds of key team members

6. Appendix 3 - Technical Specifications: Detailed technical requirements and specifications for digital deliverables

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant Industries

Advertising

Marketing

Digital Media

Entertainment

Publishing

Retail

Technology

Fashion

Education

Financial Services

Healthcare

Hospitality

Real Estate

Consumer Goods

Professional Services

Relevant Teams

Legal

Procurement

Marketing

Creative Services

Business Development

Finance

Operations

Client Services

Digital Strategy

Brand Management

Commercial

Relevant Roles

Creative Director

Business Development Manager

Account Manager

Project Manager

Marketing Manager

Brand Manager

Procurement Manager

Operations Director

Chief Marketing Officer

Chief Creative Officer

Commercial Manager

Legal Counsel

Finance Manager

Agency Owner

Studio Manager

Client Services Director

Digital Strategy Director

Design Director

Industries
Contract and Commercial Law Act 2017: Governs the formation and enforcement of contracts in New Zealand, including electronic transactions and contractual remedies
Copyright Act 1994: Protects original creative works and outlines ownership rights, particularly relevant for creative deliverables and intellectual property transfer
Fair Trading Act 1986: Ensures fair trading practices and prohibits misleading conduct in trade, including accurate representation of services and pricing
Consumer Guarantees Act 1993: Provides statutory guarantees for services to consumers, ensuring they are carried out with reasonable care and skill
Privacy Act 2020: Regulates how personal information is collected, used, stored and disclosed, particularly relevant when handling client data
Goods and Services Tax Act 1985: Governs the application of GST to services provided in New Zealand, affecting pricing and invoicing requirements
Designs Act 1953: Protects original designs and may be relevant if the creative services involve industrial or commercial design elements
Electronic Transactions Act 2002: Facilitates the use of electronic transactions and ensures their legal validity in business agreements
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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