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Event Sponsorship Agreement

Event Sponsorship Agreement Template for Ireland

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a major tech company sponsoring our annual sports tournament in Dublin in March 2025, with category exclusivity in the technology sector and rights to use event branding across social media."

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Document background
The Event Sponsorship Agreement is a crucial commercial contract used when an organization (sponsor) provides financial or in-kind support to an event in exchange for promotional and marketing benefits. This document, governed by Irish law, establishes the legal framework for sponsorship arrangements, detailing the rights and responsibilities of both the event organizer and sponsor. It covers essential elements such as sponsorship fees, payment schedules, sponsor benefits, branding rights, and event-specific obligations. The agreement is particularly important in Ireland's dynamic events industry, where it must comply with local regulations including consumer protection laws, GDPR requirements, and advertising standards. The Event Sponsorship Agreement should be used whenever a formal sponsorship arrangement is being established, whether for one-time events, recurring events, or event series, and it can be adapted for various scales of sponsorship from minor local events to major national or international occasions.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names and registered addresses

2. Background: Context of the agreement, brief description of the event and sponsorship relationship

3. Definitions: Defined terms used throughout the agreement, including Event, Sponsorship Fee, Sponsorship Rights, and Sponsor Benefits

4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in exchange for their sponsorship, including branding, advertising, and promotional rights

5. Sponsorship Fee and Payment Terms: Amount of sponsorship, payment schedule, and any additional financial obligations

6. Term and Duration: Period of the agreement, including start date and end date

7. Sponsor Obligations: Responsibilities of the sponsor, including provision of logos, brand guidelines, and promotional materials

8. Event Organizer Obligations: Responsibilities of the event organizer, including event delivery and provision of sponsor benefits

9. Intellectual Property Rights: Usage rights and restrictions for logos, trademarks, and other IP of both parties

10. Representations and Warranties: Standard assurances from both parties regarding their capacity and authority to enter into the agreement

11. Insurance and Liability: Insurance requirements and allocation of risk between parties

12. Termination: Circumstances under which the agreement can be terminated and the consequences of termination

13. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

Optional Sections

1. Exclusivity: Terms regarding category exclusivity for the sponsor, used when the sponsor requires protection from competing brands

2. Force Majeure: Provisions for handling events beyond parties' control, particularly relevant for outdoor events or during uncertain times

3. Virtual Event Provisions: Specific terms for virtual or hybrid events, including digital rights and platform requirements

4. Hospitality Package: Details of VIP treatment, tickets, and special access for sponsor representatives

5. Data Protection: GDPR compliance and data handling requirements, needed when personal data will be shared

6. Anti-Bribery and Corruption: Compliance requirements for regulated industries or public sector involvement

7. Sustainability Requirements: Environmental and social responsibility obligations, important for events with sustainability focus

8. Media Rights: Specific provisions regarding broadcast, streaming, or recording rights, needed for media-covered events

Suggested Schedules

1. Schedule 1 - Event Details: Comprehensive description of the event, including date, venue, format, and expected attendance

2. Schedule 2 - Sponsorship Benefits: Detailed breakdown of all sponsorship rights, benefits, and deliverables

3. Schedule 3 - Brand Guidelines: Technical specifications for logo usage, brand colors, and approved marketing materials

4. Schedule 4 - Payment Schedule: Detailed payment terms, installments, and payment milestones

5. Schedule 5 - Insurance Requirements: Specific insurance types and coverage levels required

6. Appendix A - Approved Sponsor Marks: Collection of approved logos, designs, and marketing materials from the sponsor

7. Appendix B - Marketing Plan: Timeline and details of promotional activities and marketing campaigns

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Clauses
Definitions
Grant of Rights
Term and Duration
Payment Terms
Sponsorship Benefits
Intellectual Property
Brand Guidelines
Marketing and Promotion
Exclusivity
Event Requirements
Sponsor Obligations
Organizer Obligations
Representations and Warranties
Insurance
Liability and Indemnification
Force Majeure
Termination
Confidentiality
Data Protection
Anti-Bribery and Corruption
Assignment
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Counterparts
Relevant Industries

Sports and Entertainment

Media and Broadcasting

Technology

Financial Services

Consumer Goods

Telecommunications

Automotive

Food and Beverage

Professional Services

Healthcare

Education

Retail

Tourism and Hospitality

Non-profit Organizations

Relevant Teams

Legal

Marketing

Events

Commercial

Business Development

Corporate Communications

Finance

Sponsorship

Brand Management

Operations

Relevant Roles

Events Manager

Sponsorship Director

Marketing Manager

Commercial Director

Legal Counsel

Brand Manager

Partnership Manager

Business Development Manager

Chief Marketing Officer

Contracts Manager

Event Coordinator

Corporate Communications Manager

Sponsorship Rights Manager

Marketing Director

Chief Commercial Officer

Industries
Irish Contract Law: Common law principles governing contract formation, terms, performance, and remedies (based on Irish case law and influenced by the Contract Law of Ireland)
Consumer Protection Act 2007: Regulates commercial practices and provides protection for consumers, including provisions related to event marketing and ticket sales
General Data Protection Regulation (GDPR): EU regulation implemented in Ireland governing the processing and protection of personal data, relevant for handling event participant information
Trade Marks Act 1996: Governs the use and protection of trademarks, crucial for sponsor brand usage and protection during the event
Copyright and Related Rights Act 2000: Protects creative works and intellectual property rights, important for event content and promotional materials
Value Added Tax Consolidation Act 2010: Governs VAT implications of sponsorship payments and benefits in kind
Planning and Development Act 2000: May be relevant for event permits and venue requirements depending on event size and location
Safety, Health and Welfare at Work Act 2005: Ensures safety standards are met for event setup and execution
Advertising Standards Authority for Ireland Code: Guidelines for advertising and marketing communications, relevant for sponsor promotion and event marketing
Casual Trading Act 1995: May be relevant if the event involves temporary trading or vending activities
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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