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Event Sponsorship Agreement
"I need an Event Sponsorship Agreement for a tech company sponsoring a three-day financial technology conference in Hong Kong in March 2025, with category exclusivity and rights to use event content in their marketing materials."
1. Parties: Identifies and provides full legal details of the sponsor and event organizer
2. Background: Sets out the context of the agreement, including brief description of the event and sponsorship relationship
3. Definitions: Defines key terms used throughout the agreement, including Event, Sponsorship Fee, Sponsorship Rights, and Sponsorship Period
4. Sponsorship Rights and Benefits: Details the specific rights granted to the sponsor, including branding, advertising, and promotional opportunities
5. Sponsorship Fee and Payment Terms: Specifies the sponsorship amount, payment schedule, and any additional financial obligations
6. Obligations of the Event Organizer: Lists the event organizer's commitments, including event execution, promotional activities, and sponsor brand representation
7. Obligations of the Sponsor: Outlines the sponsor's responsibilities beyond payment, including provision of logos, approval processes, and participation requirements
8. Intellectual Property Rights: Addresses the usage rights and restrictions for both parties' brands, logos, and other IP
9. Term and Termination: Specifies the duration of the agreement and circumstances under which it can be terminated
10. Confidentiality: Establishes obligations regarding confidential information shared between parties
11. Representations and Warranties: Contains standard warranties about capacity to contract and specific promises related to the event and sponsorship
12. Limitation of Liability: Sets out the extent and limitations of each party's liability
13. Force Majeure: Addresses circumstances beyond parties' control that may affect the event or sponsorship obligations
14. General Provisions: Contains standard boilerplate clauses including notices, assignment, entire agreement, and governing law
1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights
2. Insurance: Required when specific insurance coverage needs to be maintained by either party
3. Data Protection: Necessary when the arrangement involves collection or sharing of personal data
4. Hospitality Benefits: Included when the sponsorship package includes VIP tickets, hospitality areas, or special access
5. Media Rights: Required when the sponsorship includes broadcasting or streaming rights
6. Performance Metrics: Used when the agreement includes specific KPIs or performance requirements
7. Compliance with Laws: Detailed section needed for regulated industries or specific compliance requirements
8. Renewal Rights: Included when the sponsor has first right of refusal for future events
9. Dispute Resolution: Detailed dispute resolution procedures beyond standard jurisdiction clauses
1. Schedule 1 - Event Details: Detailed description of the event, including dates, venue, and format
2. Schedule 2 - Sponsorship Rights and Benefits: Comprehensive list of all sponsorship entitlements and benefits
3. Schedule 3 - Brand Guidelines: Technical specifications for logo usage and brand implementation
4. Schedule 4 - Payment Schedule: Detailed breakdown of payment amounts and dates
5. Schedule 5 - Promotional Schedule: Timeline of marketing activities and promotional deadlines
6. Appendix A - Approved Sponsor Marks: Collection of sponsor logos and marks approved for use
7. Appendix B - Required Approvals: List of items requiring sponsor approval and approval process details
Authors
Applicable Laws
Approval Process
Background Rights
Brand Guidelines
Business Day
Commencement Date
Competitor
Confidential Information
Event
Event Marks
Event Period
Event Venue
Exclusivity Period
Force Majeure Event
Intellectual Property Rights
Marketing Materials
Official Sponsor
Payment Schedule
Promotional Rights
Related Events
Sponsorship Benefits
Sponsorship Category
Sponsorship Fee
Sponsorship Period
Sponsorship Rights
Sponsor Marks
Sponsor Products
Term
Territory
Third Party Rights
Trade Marks
Venue Owner
Grant of Rights
Sponsorship Fee
Payment Terms
Exclusivity
Term and Duration
Intellectual Property Rights
Brand Usage
Promotional Rights
Event Operations
Marketing and Advertising
Approval Process
Representations and Warranties
Confidentiality
Data Protection
Force Majeure
Termination
Consequences of Termination
Limitation of Liability
Indemnification
Insurance
Anti-Bribery and Corruption
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Counterparts
Sports and Recreation
Entertainment
Media and Broadcasting
Financial Services
Technology
Consumer Goods
Automotive
Telecommunications
Food and Beverage
Professional Services
Education
Healthcare
Retail
Legal
Marketing
Events
Commercial
Business Development
Corporate Communications
Brand Management
Finance
Operations
Compliance
Chief Marketing Officer
Brand Manager
Event Director
Sponsorship Manager
Marketing Director
Legal Counsel
Commercial Director
Partnership Manager
Events Manager
Corporate Communications Manager
Business Development Manager
Chief Commercial Officer
Marketing Operations Manager
Brand Activation Manager
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