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Event Sponsorship Agreement

Event Sponsorship Agreement Generator for United Arab Emirates

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a platinum-level sponsor of our annual tech conference in Dubai happening in March 2025, including exclusive category rights in the telecommunications sector and prominent branding placement at the main stage."

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Document background
An Event Sponsorship Agreement is a crucial legal document used to formalize the relationship between event organizers and sponsors in the United Arab Emirates. This agreement is particularly relevant in the UAE's dynamic events landscape, where major international and local events require structured sponsorship arrangements. The document serves to protect both parties' interests by clearly defining sponsorship rights, financial obligations, and deliverables while ensuring compliance with UAE laws and regulations. It includes essential provisions for intellectual property protection, brand usage, payment terms, and specific sponsorship benefits. The agreement's structure takes into account UAE commercial law requirements and local business practices, making it suitable for various types of events from corporate conferences to large-scale entertainment and sporting events. Event Sponsorship Agreements in the UAE context often need to consider additional factors such as government permits, cultural sensitivities, and specific emirate-level regulations.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names, registration details, and addresses

2. Background: Brief context about the event and the purpose of the sponsorship arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Sponsorship Rights: Detailed description of the rights granted to the sponsor, including branding, marketing, and event access privileges

5. Financial Terms: Sponsorship fees, payment schedule, and any additional financial obligations

6. Term and Duration: Period of the agreement, including start and end dates, and any renewal options

7. Sponsor's Obligations: Specific responsibilities of the sponsor, including payment, brand guidelines compliance, and content delivery

8. Organizer's Obligations: Event organizer's commitments, including delivery of sponsorship benefits and event execution

9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP

10. Approvals and Brand Guidelines: Process for approval of promotional materials and compliance with brand guidelines

11. Termination: Circumstances under which the agreement can be terminated and the consequences

12. Force Majeure: Provisions for unforeseen circumstances preventing event execution

13. Confidentiality: Protection of confidential information shared between parties

14. Governing Law and Jurisdiction: Specification of UAE law as governing law and jurisdiction for disputes

15. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Exclusivity Rights: Used when the sponsor requires category exclusivity or other exclusive rights

2. Hospitality Benefits: Include when the sponsorship package includes VIP access, hosting opportunities, or guest privileges

3. Digital Rights: Specific section for digital and social media rights when significant online presence is involved

4. On-Site Activation: Detailed terms for sponsor's physical presence at the event, if applicable

5. Data Protection: Include when the sponsorship involves collection or sharing of personal data

6. Insurance Requirements: Specific insurance obligations when high-value or high-risk activities are involved

7. Merchandising Rights: Include when the sponsorship includes rights to create and sell branded merchandise

8. Media Rights: When broadcast or streaming rights are part of the sponsorship package

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Payment Schedule: Detailed breakdown of payment amounts, dates, and methods

3. Schedule 3 - Brand Guidelines: Sponsor's brand usage guidelines and specifications

4. Schedule 4 - Event Details: Comprehensive information about the event, including dates, venue, and format

5. Schedule 5 - Marketing and Promotional Rights: Detailed specification of marketing activities and promotional opportunities

6. Appendix A - Approval Process: Step-by-step process for obtaining approvals for promotional materials

7. Appendix B - Technical Specifications: Technical requirements for logos, artwork, and digital assets

8. Appendix C - Contact Details: Key contact persons and their details for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Applicable Laws
Approval Process
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Designated Personnel
Event
Event Date
Event Materials
Event Venue
Exclusive Rights
Force Majeure Event
Intellectual Property Rights
License Period
Marketing Benefits
Marketing Materials
Official Sponsor
Payment Schedule
Promotional Rights
Regulatory Authority
Relevant Emirates
Sponsor
Sponsor Benefits
Sponsor Category
Sponsor Marks
Sponsorship Fee
Sponsorship Rights
Sponsorship Term
Territory
Third Party Rights
Trade Marks
UAE
Venue Owner
Working Hours
Clauses
Parties and Recitals
Definitions and Interpretation
Grant of Rights
Term and Duration
Sponsorship Fees
Payment Terms
Sponsor Benefits
Exclusivity Rights
Intellectual Property Rights
Brand Usage
Approval Process
Marketing and Promotion
Event Operations
Sponsor Obligations
Organizer Obligations
Representations and Warranties
Confidentiality
Data Protection
Force Majeure
Termination Rights
Consequences of Termination
Liability and Indemnification
Insurance
Assignment and Subcontracting
Compliance with Laws
Anti-Corruption
Notices
Dispute Resolution
Governing Law and Jurisdiction
Entire Agreement
Severability
Amendments
Third Party Rights
Counterparts
Language
Waiver
Relevant Industries

Sports and Entertainment

Media and Broadcasting

Financial Services

Technology

Retail and Consumer Goods

Telecommunications

Automotive

Aviation

Hospitality

Real Estate

Energy

Professional Services

Healthcare

Education

Relevant Teams

Legal

Marketing

Events

Business Development

Finance

Operations

Compliance

Corporate Communications

Brand Management

Commercial

Relevant Roles

Events Director

Marketing Manager

Sponsorship Manager

Legal Counsel

Commercial Director

Brand Manager

Partnership Director

Business Development Manager

Finance Manager

Operations Director

Contract Manager

Compliance Officer

Chief Marketing Officer

Event Coordinator

Corporate Communications Manager

Industries
UAE Civil Code (Federal Law No. 5 of 1985): Governs general contract principles, formation, validity, and enforcement of contracts in the UAE. Essential for establishing the basic legal framework of the sponsorship agreement.
UAE Commercial Transactions Law (Federal Law No. 18 of 1993): Regulates commercial transactions and business relationships, relevant for sponsorship agreements between commercial entities.
UAE Federal Trademark Law (Federal Law No. 37 of 1992 and its amendments): Protects trademarks and brand usage rights, crucial for managing sponsor's brand representation and usage during the event.
UAE Copyright Law (Federal Law No. 7 of 2002): Protects intellectual property rights, relevant for content creation, event materials, and promotional content.
National Media Council Resolution No. 26 of 2017: Regulates advertising content and standards in the UAE, crucial for ensuring sponsorship activations and promotional materials comply with local requirements.
Dubai Tourism Events Licensing Regulations: If the event is in Dubai, these regulations govern event permits and licensing requirements.
UAE Consumer Protection Law (Federal Law No. 24 of 2006): Relevant if the sponsored event involves public participation or consumer interactions.
UAE Anti-Commercial Fraud Law (Federal Law No. 19 of 2016): Ensures authenticity in commercial practices and protects against fraudulent activities in business relationships.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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