Consumer Protection Legislation: Consumer Protection from Unfair Trading Regulations 2008 and Consumer Rights Act 2015 - These laws protect consumers from unfair practices and ensure transparency in advertising and marketing communications.
Advertising Standards Regulations: CAP Code, ASA Guidelines, and CMA Guidelines on Social Media Endorsements - These set the standards for advertising content, including requirements for disclosure of sponsored content and proper labeling of advertisements.
Data Protection Laws: UK GDPR, Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR) - These govern the collection, processing, and storage of personal data in marketing communications and social media activities.
Intellectual Property Laws: Copyright, Designs and Patents Act 1988 and Trade Marks Act 1994 - These protect creative works, brands, and other intellectual property used in social media content.
Electronic Commerce Regulations: Electronic Commerce (EC Directive) Regulations 2002 - These govern commercial communications and transactions conducted electronically, including through social media platforms.
Platform-Specific Guidelines: Individual social media platform rules and guidelines that must be followed when creating and posting sponsored content on respective platforms.
Industry-Specific Regulations: Specific regulations depending on the product or service being promoted, such as rules for advertising gambling, alcohol, or financial services.
Contract Law: Common law principles of contract and Unfair Contract Terms Act 1977 - These govern the formation, terms, and enforcement of the sponsorship agreement.
Competition Law: Competition Act 1998 and Enterprise Act 2002 - These ensure fair competition and prevent anti-competitive practices in marketing and advertising agreements.
