Trademark License Agreement Template for Germany

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Trademark License Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Trademark License Agreement

"I need a Trademark License Agreement for granting exclusive rights to use our registered fashion brand trademarks in Germany and Austria to a luxury retailer, starting from January 2025, with strict quality control provisions and quarterly royalty payments based on net sales."

Document background
The Trademark License Agreement is essential for businesses seeking to monetize their trademark rights or expand their brand presence through controlled third-party use. This document, governed by German law, particularly the Markengesetz (German Trademark Act) and Bürgerliches Gesetzbuch (German Civil Code), establishes a legal framework for trademark licensing while ensuring the licensor maintains appropriate control over their intellectual property. It is commonly used in various commercial contexts, from simple bilateral licensing to complex international brand expansion strategies. The agreement includes crucial provisions for quality control, payment terms, and trademark protection, adapting to German legal requirements while potentially accommodating EU-wide implications. This type of agreement is particularly important in Germany's robust trademark system, where maintaining control over trademark use is essential for preserving trademark rights.
Suggested Sections

1. Parties: Identification of the Licensor and Licensee with full legal names, registration details, and addresses

2. Background: Context of the agreement, confirmation of trademark ownership, and general purpose of the license

3. Definitions: Defined terms including 'Licensed Marks', 'Territory', 'Licensed Products', 'Effective Date', and other key terms

4. Grant of License: Scope of license (exclusive/non-exclusive), permitted uses, and territorial restrictions

5. License Fees and Payment Terms: Financial terms including royalties, minimum payments, payment schedule, and reporting requirements

6. Quality Control: Quality standards, approval processes, and inspection rights to maintain trademark integrity

7. Protection of the Licensed Marks: Obligations regarding trademark protection, infringement reporting, and enforcement

8. Term and Termination: Duration of agreement, renewal terms, and grounds for termination

9. Post-Termination Obligations: Obligations after agreement ends, including cease of use and return of materials

10. Representations and Warranties: Parties' warranties, especially regarding trademark ownership and validity

11. Indemnification: Mutual indemnification obligations for trademark infringement and other claims

12. Confidentiality: Protection of confidential information exchanged during the agreement

13. General Provisions: Standard clauses including notices, assignment, governing law, and dispute resolution

Optional Sections

1. Sublicensing Rights: Include when licensee is permitted to sublicense the trademark to third parties

2. Marketing and Promotion: Include when specific marketing requirements or restrictions apply

3. E-commerce and Digital Use: Include for digital/online use of the trademark

4. Corporate Social Responsibility: Include when brand reputation requires specific ethical standards

5. Anti-Counterfeiting Measures: Include for high-value brands requiring specific protection measures

6. Export Control: Include when licensed products are subject to export regulations

7. Insurance Requirements: Include when specific insurance coverage is required for trademark use

Suggested Schedules

1. Schedule 1 - Licensed Marks: Detailed list of licensed trademarks including registration numbers and classes

2. Schedule 2 - Licensed Products: Comprehensive list of products/services covered by the license

3. Schedule 3 - Quality Standards: Detailed quality control requirements and specifications

4. Schedule 4 - Brand Guidelines: Visual and technical specifications for trademark usage

5. Schedule 5 - Territory: Detailed description of geographic territories covered by the license

6. Schedule 6 - Royalty Calculations: Detailed methodology for calculating royalties

7. Appendix A - Approval Procedures: Step-by-step procedures for obtaining approval for trademark usage

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Consumer Goods

Retail

Fashion and Luxury

Technology

Manufacturing

Food and Beverage

Pharmaceuticals

Automotive

Entertainment

Sports and Recreation

Media and Publishing

Franchising

E-commerce

Professional Services

Relevant Teams

Legal

Intellectual Property

Brand Management

Commercial

Business Development

Compliance

Marketing

Finance

International Trade

Product Development

Relevant Roles

Legal Counsel

Intellectual Property Manager

Brand Manager

Licensing Director

Commercial Director

Chief Legal Officer

Business Development Manager

Trademark Attorney

Compliance Officer

Contract Manager

General Counsel

IP Portfolio Manager

Chief Commercial Officer

Brand Protection Manager

Industries
German Trademark Act (Markengesetz - MarkenG): The primary legislation governing trademark rights, protection, registration, and licensing in Germany. Particularly relevant are Sections 30 (Transfer and Licensing) and 31 (Rights in rem; levy of execution; insolvency proceedings).
German Civil Code (Bürgerliches Gesetzbuch - BGB): Contains general contract law provisions applicable to license agreements, including formation of contracts, general terms and conditions, breach of contract, and remedies (Sections 241-432).
German Commercial Code (Handelsgesetzbuch - HGB): Relevant for commercial relationships and transactions between businesses, including provisions on commercial practices and merchant status.
EU Trademark Regulation (2017/1001): European Union regulation on EU trademarks, which may be relevant if the licensed trademark has EU-wide protection or if the license agreement has cross-border implications within the EU.
German Act Against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb - UWG): Relevant for provisions regarding fair competition and market behavior, particularly in relation to trademark use and licensing.
German Act on International Private Law (EGBGB): Contains provisions on choice of law and international aspects of contracts, relevant if the agreement has international elements.
EU Block Exemption Regulation for Technology Transfer Agreements: May be relevant for trademark licensing agreements that include technology transfer elements or affect competition within the EU market.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Commercial Use License

German law-governed Commercial Use License agreement for authorized commercial exploitation of intellectual property or technology.

find out more

Licensing Agreement For Photography

A German law-governed agreement establishing terms for licensing photographic works, including usage rights, compensation, and compliance with German copyright regulations.

find out more

Digital Image License

A German law-governed agreement for licensing digital images, establishing usage rights, fees, and compliance with German copyright regulations.

find out more

Standard Use License

A German law-governed agreement defining terms and conditions for licensed use of products, software, or content, compliant with German civil law and EU regulations.

find out more

Permission To Use Logo Agreement

A German law-governed agreement granting permission to use a logo, including usage terms and brand protection measures.

find out more

Master Sync License

A German law-governed agreement for licensing music synchronization rights across multiple productions and platforms.

find out more

Software Testing Agreement

German law-governed agreement for software testing services, outlining testing scope, responsibilities, and compliance requirements.

find out more

Software Installation Agreement

German law-governed agreement outlining terms and conditions for software installation services, including implementation procedures and mutual obligations.

find out more

Perpetual Trademark License

A German law-governed perpetual trademark license agreement establishing permanent trademark usage rights between licensor and licensee.

find out more

Music License For Commercial Use

A German law-governed agreement establishing terms for commercial music usage, ensuring compliance with German copyright law and GEMA regulations.

find out more

Non Exclusive License Agreement

A German law-governed agreement allowing the use of intellectual property rights by a licensee while permitting the licensor to grant similar rights to others.

find out more

License Agreement For Rental Property

A German law-governed rental agreement establishing terms and conditions for property rental, compliant with BGB requirements and local regulations.

find out more

Licence Agreement Property

A German law-governed agreement establishing property usage rights between a licensor and licensee, including terms, conditions, and obligations under German property regulations.

find out more

Logo License Agreement

A German law-governed agreement setting out terms for the licensed use of a logo, including usage rights, quality control, and payment terms.

find out more

Intellectual Property License Agreement

A German law-governed agreement for licensing intellectual property rights, establishing terms for IP usage, payments, and compliance with German regulations.

find out more

Intellectual Property Licence

A German law-governed agreement for licensing intellectual property rights, establishing terms for IP transfer and usage between licensor and licensee.

find out more

Sync Licensing Contract

A German law-governed agreement for licensing music synchronization rights in audiovisual productions, establishing usage terms and compensation structures.

find out more

Service Licence Agreement

A German law-governed agreement establishing terms for service licensing and usage rights, including service delivery standards and compliance requirements.

find out more

Open Source Software Licence

German law-compliant open source software license defining terms for software use, modification, and distribution.

find out more

Music Licensing Contract

A German law-governed agreement establishing terms for music licensing, including rights, usage permissions, and compensation structure under the Urheberrechtsgesetz (UrhG).

find out more

Right Of First Refusal License Agreement

German law-governed agreement granting preferential rights to match third-party license offers for intellectual property or technology rights.

find out more

Terms Of Use EULA

German-law governed Terms of Use/EULA defining software usage rights and obligations, compliant with German and EU regulations.

find out more

License Agreement For Software Product

German law-governed agreement establishing terms and conditions for software licensing, ensuring compliance with German and EU regulations.

find out more

Exclusive License Music

German law-governed exclusive music license agreement establishing comprehensive rights for musical work exploitation, compliant with UrhG and BGB requirements.

find out more

Click Wrap License

A German law-compliant digital contract where users accept terms by clicking "agree," covering software/service usage rights, data protection, and user obligations.

find out more

Business Licensing Agreement

A German law-governed agreement establishing terms for licensing intellectual property or technology rights between parties, structured under German commercial and civil codes.

find out more

Apparel Licensing Agreement

A German law-governed agreement granting rights to manufacture and sell branded apparel products, including quality control and royalty terms.

find out more

Patent Licence Agreement

A German law-governed agreement transferring patent usage rights from a licensor to a licensee, compliant with German Patent Act and related legislation.

find out more

Non Exclusive License Music

German law-compliant non-exclusive music license agreement template for commercial music usage rights under UrhG framework.

find out more

Music License For Film

A German law-governed agreement for licensing music rights for use in film productions, addressing synchronization and performing rights while ensuring compliance with German copyright requirements.

find out more

Pharmaceutical License Agreement

German law-governed agreement for licensing pharmaceutical products, including development, manufacturing, and commercialization rights.

find out more

On Premise Software License Agreement

German law-governed agreement for on-premise software licensing, defining usage rights, obligations, and compliance requirements.

find out more

Music Synchronization License

German law-governed agreement for licensing music synchronization rights in audiovisual productions, compliant with UrhG requirements.

find out more

Photo Licensing Agreement

A German law-compliant agreement governing the licensing and usage rights of photographic works, aligned with Urheberrechtsgesetz requirements.

find out more

Software Agreement Contract

A German law-governed agreement establishing terms for software licensing, implementation, and usage, incorporating BGB and GDPR requirements.

find out more

Trademark License Agreement

A German law-governed agreement whereby a trademark owner grants rights to use its trademark(s) to another party, subject to specific terms and conditions.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.