Event Partnership Agreement Template for Germany

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Key Requirements PROMPT example:

Event Partnership Agreement

"I need an Event Partnership Agreement under German law for a tech conference partnership between my software company and a venue provider in Munich, with the event scheduled for March 2025 and including provisions for revenue sharing and virtual streaming rights."

Document background
The Event Partnership Agreement is a crucial document used when two or more parties wish to collaborate on organizing and executing an event in Germany. It serves as the primary legal framework governing the relationship between partners, establishing clear guidelines for responsibilities, resource allocation, risk management, and benefit sharing. This agreement is particularly important under German law, which requires specific provisions regarding liability, data protection (under GDPR and BDSG), and public event regulations. The document typically includes detailed provisions for financial arrangements, intellectual property rights, marketing obligations, and operational requirements, all structured to comply with German Civil Code (BGB) and Commercial Code (HGB) requirements. It's essential for any significant event collaboration, from corporate conferences to cultural festivals, providing legal certainty and operational clarity for all parties involved.
Suggested Sections

1. Parties: Identification and details of the partnering organizations

2. Background: Context of the partnership and event, including the purpose and objectives

3. Definitions: Key terms used throughout the agreement

4. Partnership Scope: Nature and extent of the partnership, including event details and duration

5. Roles and Responsibilities: Detailed obligations of each party in relation to the event

6. Financial Terms: Financial arrangements, including cost sharing, revenue sharing, and payment terms

7. Intellectual Property Rights: Usage rights for logos, branding, and event content

8. Marketing and Promotion: Joint marketing efforts, approval processes, and promotional requirements

9. Insurance and Liability: Required insurance coverage and allocation of risks

10. Term and Termination: Duration of the agreement and termination provisions

11. Force Majeure: Provisions for unforeseen circumstances and event cancellation

12. Confidentiality: Protection of confidential information shared during the partnership

13. Governing Law and Jurisdiction: Confirmation of German law application and dispute resolution procedures

Optional Sections

1. Exclusivity: Used when partners require exclusive rights in certain categories or territories

2. Sponsorship Rights: Include when the partnership involves sponsorship elements

3. Data Protection: Required when personal data processing is involved in the event

4. Sustainability Requirements: Include for events with specific environmental or social responsibility commitments

5. Virtual Event Provisions: Required for events with online components

6. Compliance with Industry Regulations: Include when the event is in a regulated industry

7. Anti-Corruption Provisions: Include for international partnerships or when required by corporate policies

Suggested Schedules

1. Schedule 1 - Event Specifications: Detailed description of the event, including dates, venue, and format

2. Schedule 2 - Services and Deliverables: Specific services to be provided by each partner

3. Schedule 3 - Financial Schedule: Detailed breakdown of financial arrangements and payment schedules

4. Schedule 4 - Marketing Rights and Benefits: Detailed marketing and branding requirements

5. Schedule 5 - Technical Requirements: Technical specifications and requirements for the event

6. Schedule 6 - Insurance Requirements: Specific insurance coverage requirements for each party

7. Appendix A - Brand Guidelines: Logo usage and brand guidelines for both parties

8. Appendix B - Timeline and Milestones: Detailed project timeline and key deliverable dates

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Entertainment

Technology

Media

Sports

Education

Professional Services

Healthcare

Financial Services

Retail

Hospitality

Telecommunications

Manufacturing

Non-profit

Arts and Culture

Tourism

Relevant Teams

Legal

Events

Business Development

Marketing

Operations

Commercial

Finance

Compliance

Risk Management

Project Management

Partner Relations

Corporate Communications

Relevant Roles

Event Manager

Legal Counsel

Business Development Director

Marketing Director

Operations Manager

Partnership Manager

Contract Manager

Chief Operating Officer

Venue Manager

Sponsorship Coordinator

Project Manager

Commercial Director

Risk Manager

Compliance Officer

Finance Director

Industries
German Civil Code (Bürgerliches Gesetzbuch - BGB): Primary source of civil law in Germany, particularly §§ 611-630 for service contracts and §§ 705-740 for civil law partnerships (GbR). Governs basic contract formation, terms, obligations, and remedies.
German Commercial Code (Handelsgesetzbuch - HGB): Regulates commercial partnerships and business relationships between merchants, particularly relevant if the partnership is commercial in nature.
Public Assembly Act (Versammlungsgesetz): Regulates public gatherings and events, including safety requirements and necessary permits for public events.
General Data Protection Regulation (GDPR) and German Federal Data Protection Act (BDSG): Governs the processing of personal data in the context of events, including attendee information and marketing communications.
German Act Against Unfair Competition (UWG): Ensures fair competition and regulates marketing practices, particularly relevant for event promotion and sponsor relationships.
German Copyright Act (Urheberrechtsgesetz - UrhG): Protects intellectual property rights related to event content, materials, and branding.
German Tax Code (Abgabenordnung - AO): Addresses tax obligations and implications of partnerships and event revenues.
State-specific Event Regulations (Landesveranstaltungsverordnungen): Local state laws governing specific requirements for events, including safety, hygiene, and noise regulations.
German Insurance Contract Act (Versicherungsvertragsgesetz - VVG): Relevant for event insurance and liability coverage requirements.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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