Influencer Agreement Contract Template for New Zealand

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Key Requirements PROMPT example:

Influencer Agreement Contract

"I need an Influencer Agreement Contract for a luxury skincare brand engaging a wellness influencer in New Zealand, with specific emphasis on product safety claims and mandatory disclosure requirements for sponsored content."

Document background
The Influencer Agreement Contract is essential for businesses operating in New Zealand who engage social media personalities for marketing and promotional activities. This document has become increasingly important with the rise of social media marketing and the need for clear, legally-binding agreements that protect both brands and influencers. It addresses key aspects required under New Zealand law, including compliance with the Fair Trading Act 1986, Consumer Guarantees Act 1993, and relevant advertising standards. The agreement typically covers content creation requirements, posting schedules, compensation terms, intellectual property rights, disclosure obligations, and performance metrics. It's particularly crucial for ensuring transparency in advertising and maintaining compliance with New Zealand's consumer protection laws and advertising standards.
Suggested Sections

1. Parties: Identifies the contracting parties - the brand/company and the influencer (including legal names and contact details)

2. Background: Sets out the context of the agreement, including the brand's desire to engage the influencer and the influencer's expertise/following

3. Definitions: Defines key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Appointment and Scope: Establishes the engagement of the influencer and outlines the general scope of services

5. Influencer Obligations: Details the key responsibilities and commitments of the influencer, including content creation and posting requirements

6. Brand Obligations: Outlines the brand's responsibilities, including providing necessary materials and approvals

7. Compliance Requirements: Specifies advertising standards, disclosure requirements, and platform guidelines that must be followed

8. Approval Process: Details the content review and approval process, including timelines and revision procedures

9. Compensation: Specifies payment terms, amounts, and any performance-based bonuses

10. Intellectual Property: Addresses ownership and licensing of content, including usage rights and restrictions

11. Term and Termination: Specifies the duration of the agreement and circumstances for termination

12. Confidentiality: Protects confidential information shared during the engagement

13. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Exclusivity: Used when the brand requires the influencer not to work with competing brands during the contract period

2. Performance Metrics: Include when specific engagement or performance targets are required for the campaign

3. Crisis Management: Added for high-profile campaigns requiring specific procedures for handling negative publicity or controversies

4. Content Usage Rights: Detailed section when complex content usage scenarios need to be addressed

5. Multi-Platform Requirements: Used when the campaign spans multiple social media platforms with different requirements

6. Product Integration: Added when specific product placement or integration guidelines need to be followed

7. International Compliance: Include when the campaign targets multiple jurisdictions

8. Agency Involvement: Used when a third-party agency is involved in managing the relationship

Suggested Schedules

1. Schedule 1 - Campaign Brief: Detailed description of the campaign, including objectives, target audience, and key messages

2. Schedule 2 - Content Requirements: Specific requirements for content creation, including format, style guidelines, and posting schedule

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment terms, installments, and any performance-based incentives

4. Schedule 4 - Brand Guidelines: Brand style guide, approved hashtags, messaging guidelines, and restricted content

5. Schedule 5 - Compliance Checklist: List of required disclosures, platform-specific requirements, and regulatory compliance points

6. Appendix A - Approved Products/Services: List of specific products or services to be featured in the campaign

7. Appendix B - Performance Metrics: Detailed metrics and KPIs for measuring campaign success

8. Appendix C - Platform-Specific Requirements: Technical specifications and requirements for each social media platform

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Technology

Food and Beverage

Health and Wellness

Entertainment

Gaming

Travel and Tourism

Sports and Fitness

Financial Services

Education

Consumer Goods

Luxury Goods

Automotive

Telecommunications

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Content Creation

Compliance

Communications

Procurement

Business Development

Creative Services

Partnership Management

Relevant Roles

Marketing Manager

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Digital Marketing Director

Influencer Relations Manager

Content Strategy Manager

Campaign Manager

Partnership Manager

Communications Director

Procurement Manager

Contract Administrator

Business Development Manager

Creative Director

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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