Advertising Service Agreement Template for Pakistan

The Advertising Service Agreement is a crucial document used in Pakistan's commercial landscape to formalize the relationship between advertising service providers and their clients. This agreement is essential when engaging professional advertising services, whether for traditional media, digital platforms, or integrated marketing campaigns. The document encompasses key elements including service scope, deliverables, approval workflows, payment structures, and intellectual property rights, while ensuring compliance with Pakistani legislation including the Contract Act 1872, PEMRA regulations, and relevant provincial laws. It's particularly important in protecting both parties' interests while establishing clear performance expectations and operational frameworks for advertising projects. The agreement needs to be adaptable to various advertising mediums while maintaining consistency with local business practices and regulatory requirements.

1. Parties: Identification of the service provider (advertising agency) and the client, including full legal names, registration details, and addresses

2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of engaging advertising services

3. Definitions: Detailed definitions of key terms used throughout the agreement, including technical advertising terminology

4. Scope of Services: Comprehensive description of advertising services to be provided, including types of advertising, channels, and deliverables

5. Service Provider Obligations: Detailed responsibilities of the advertising agency, including creative development, media planning, and reporting

6. Client Obligations: Client's responsibilities including providing materials, timely approval, and access to necessary information

7. Approval Process: Procedures for submitting, reviewing, and approving advertising materials and campaigns

8. Payment Terms: Fee structure, payment schedule, expenses, and invoicing procedures

9. Intellectual Property Rights: Ownership and licensing of creative materials, existing IP, and newly created content

10. Confidentiality: Protection of confidential information exchanged during the service relationship

11. Term and Termination: Duration of agreement, renewal terms, and conditions for termination

12. Representations and Warranties: Parties' assurances regarding authority, compliance with laws, and service quality

13. Limitation of Liability: Limits on parties' liability and exclusions from liability

14. General Provisions: Standard clauses including governing law, dispute resolution, and entire agreement