Advertising Service Agreement Template for Malaysia

1. Digital Advertising Specifications: Specific terms for digital advertising services, including online platforms and metrics - include when digital advertising is part of the scope

2. Social Media Management: Terms specific to social media advertising and management - include when social media services are provided

3. Performance Metrics: KPIs and performance measurement criteria - include when specific performance targets are part of the agreement

4. Agency of Record: Terms establishing the agency as the primary advertising service provider - include when exclusive relationship is intended

5. Data Protection and Privacy: Detailed terms for handling personal data in advertising - include when collecting or processing personal data

6. Third-Party Vendors: Terms governing relationships with subcontractors or third-party service providers - include when external vendors will be used

7. Crisis Management: Procedures for handling advertising-related crises or controversies - include for high-profile campaigns

1. Schedule A - Scope of Services: Detailed breakdown of specific advertising services, channels, and deliverables

2. Schedule B - Fee Structure: Comprehensive pricing details, rate cards, and payment milestones

3. Schedule C - Service Level Agreement: Specific performance standards, response times, and quality metrics

4. Schedule D - Brand Guidelines: Client's branding requirements and guidelines for advertising materials

5. Schedule E - Approval Matrix: Detailed workflow for approvals including authorized personnel and timeframes

6. Appendix 1 - Campaign Calendar: Planned advertising campaigns and timeline

7. Appendix 2 - Reporting Templates: Standard formats for campaign performance and financial reporting