Cross Marketing Agreement Template for Pakistan

1. Performance Metrics: Specific KPIs and measurement criteria - include when parties want to track marketing effectiveness

2. Revenue Sharing: Terms for sharing revenue from joint marketing efforts - include when activities generate direct revenue

3. Digital Marketing Provisions: Specific terms for online marketing - include when digital channels are primary focus

4. Compliance with Religious/Cultural Requirements: Specific provisions for ensuring marketing complies with Pakistani cultural and religious norms - include when marketing sensitive products/services

5. Third-Party Platforms: Terms for marketing through third-party platforms or agencies - include when using external marketing channels

6. Customer Data Handling: Provisions for collecting and sharing customer data - include when marketing involves customer data collection

7. Exclusivity Terms: Restrictions on marketing competing products/services - include when parties want exclusive arrangements

1. Schedule 1 - Approved Marketing Materials: List and examples of pre-approved marketing materials and content

2. Schedule 2 - Brand Guidelines: Detailed brand usage guidelines for each party

3. Schedule 3 - Marketing Calendar: Timeline and schedule of planned marketing activities

4. Schedule 4 - Cost Breakdown: Detailed breakdown of marketing costs and allocation between parties

5. Schedule 5 - Approval Matrix: Matrix showing approval requirements for different types of marketing materials

6. Appendix A - Contact Details: Key contact persons for marketing approvals and communications

7. Appendix B - Performance Measurement Criteria: Detailed metrics and measurement methodologies for marketing performance