1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names and registered addresses
2. Background: Context of the agreement, including brief description of the client's business and their social media marketing needs
3. Definitions: Key terms used throughout the agreement, including technical social media terms and marketing metrics
4. Scope of Services: Detailed description of social media marketing services to be provided, including platforms covered and types of content
5. Service Provider Obligations: Specific responsibilities of the marketing agency, including content creation, posting schedules, and reporting
6. Client Obligations: Client's responsibilities including providing necessary information, timely approval of content, and access to required accounts
7. Approval Process: Process for content approval, revision cycles, and emergency content removal procedures
8. Performance Metrics: Agreed-upon KPIs, reporting frequency, and measurement criteria
9. Fees and Payment Terms: Service fees, payment schedule, expenses, and late payment consequences
10. Intellectual Property Rights: Ownership of content, licensing terms, and usage rights for created content
11. Data Protection and Privacy: Compliance with Indian data protection laws, data handling procedures, and privacy requirements
12. Confidentiality: Protection of confidential information shared during the service provision
13. Term and Termination: Duration of agreement, renewal terms, and termination conditions
14. Limitation of Liability: Extent of liability for both parties and indemnification provisions
15. Force Majeure: Provisions for unforeseen circumstances affecting service delivery
16. Governing Law and Jurisdiction: Specification of Indian law governance and jurisdiction for disputes
17. Dispute Resolution: Process for resolving disagreements, including mediation and arbitration procedures
