Brand Promotion Agreement Template for India

1. Digital Marketing Provisions: Specific terms for digital and social media promotion, used when online promotion is part of the scope

2. Celebrity Rights: Additional provisions when the promoter is a celebrity or public figure

3. Exclusivity: Terms regarding exclusive promotion rights, used when the promoter is restricted from promoting competing brands

4. Performance Metrics: Specific KPIs and performance evaluation criteria, used when promotion is performance-based

5. Content Creation and Approval: Detailed process for creating and approving promotional content, used for complex promotional campaigns

6. Regulatory Compliance: Industry-specific compliance requirements, used when promoting regulated products/services

7. Insurance: Insurance requirements and coverage details, used for high-value or high-risk promotions

8. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term or high-value agreements

1. Schedule 1 - Brand Guidelines: Detailed brand usage guidelines, including logo specifications, color codes, and prohibited uses

2. Schedule 2 - Compensation Structure: Detailed breakdown of fees, commission structures, and payment milestones

3. Schedule 3 - Promotional Activities: Comprehensive list of agreed promotional activities and deliverables

4. Schedule 4 - Territory and Channels: Detailed description of geographical areas and promotional channels covered

5. Schedule 5 - Approval Matrix: Process flow and timelines for content approval

6. Appendix A - Brand Assets: List of brand assets provided for promotion

7. Appendix B - Performance Metrics: Detailed KPIs and measurement methodologies

8. Appendix C - Contact Details: Key contact persons and escalation matrix for both parties