Sponsorship Sales Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Sponsorship Sales Agreement

"I need a Sponsorship Sales Agreement for a technology company sponsoring a major Hong Kong sports event in March 2025, with category exclusivity in the telecommunications sector and rights to digital content usage across Asia Pacific."

Document background

The Sponsorship Sales Agreement is a crucial commercial document used in Hong Kong to formalize sponsorship arrangements between parties seeking to establish a mutually beneficial marketing relationship. It is commonly used when a sponsor wishes to associate their brand with an event, organization, or activity in exchange for financial or in-kind support. The agreement operates within Hong Kong's common law framework and must comply with local regulations regarding contracts, intellectual property, advertising, and competition. This document typically includes detailed provisions on sponsorship rights, financial terms, brand usage, exclusivity, and operational requirements. It's particularly important in sectors where brand exposure and marketing rights have significant commercial value, such as sports, entertainment, and cultural events. The agreement serves to protect both parties' interests by clearly defining obligations, rights, and remedies while ensuring compliance with Hong Kong's legal requirements.

Suggested Sections

1. Parties: Identifies and provides full details of the sponsor and rights holder/sponsored entity

2. Background: Outlines the context of the sponsorship arrangement and parties' objectives

3. Definitions and Interpretation: Defines key terms used throughout the agreement and rules of interpretation

4. Grant of Rights: Details the sponsorship rights being granted, including usage of intellectual property

5. Term and Termination: Specifies the duration of the agreement and circumstances for termination

6. Financial Terms: Outlines sponsorship fees, payment schedule, and any performance-related payments

7. Obligations of Rights Holder: Specifies the commitments and duties of the party receiving sponsorship

8. Obligations of Sponsor: Details the sponsor's commitments beyond financial obligations

9. Intellectual Property Rights: Addresses ownership, usage rights, and protection of trademarks and other IP

10. Approval Process: Sets out procedures for approving use of sponsor's marks and promotional materials

11. Exclusivity: Defines any category exclusivity or territorial restrictions

12. Warranties and Representations: States the parties' assurances regarding their capacity and authority

13. Liability and Indemnification: Addresses risk allocation between parties and indemnification obligations

14. Confidentiality: Protects confidential information exchanged during the relationship

15. General Provisions: Includes standard boilerplate clauses like notices, assignment, and governing law

Optional Sections

1. Force Majeure: Include when need to address unforeseen events affecting sponsorship delivery

2. Moral Clauses: Include when reputation management is crucial, allowing termination for reputational damage

3. Digital Rights: Include when sponsorship involves social media or digital platform activations

4. Hospitality Benefits: Include when sponsorship package includes tickets, hosting opportunities, or VIP access

5. Anti-Ambush Marketing: Include when protecting against unauthorized association is important

6. Data Protection: Include when personal data will be collected or processed as part of sponsorship

7. Insurance: Include when specific insurance coverage is required for sponsorship activities

8. Change of Control: Include when stability of ownership is important to the sponsorship relationship

Suggested Schedules

1. Schedule 1 - Sponsorship Rights: Detailed list of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Sponsor's Marks: Visual representations and guidelines for use of sponsor's logos and marks

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any conditions

4. Schedule 4 - Approval Procedures: Specific processes and timelines for obtaining approvals

5. Schedule 5 - Brand Guidelines: Technical specifications for brand usage and implementation

6. Schedule 6 - Reporting Requirements: Format and frequency of performance reports and evaluations

7. Schedule 7 - Category Exclusivity Details: Specific definition of exclusive categories and prohibited competitors

8. Appendix A - Key Performance Indicators: Metrics for measuring sponsorship effectiveness and success

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Sports and Recreation

Entertainment

Media and Broadcasting

Arts and Culture

Education

Financial Services

Technology

Consumer Goods

Telecommunications

Automotive

Retail

Food and Beverage

Healthcare

Professional Services

Events Management

Relevant Teams

Legal

Marketing

Commercial

Finance

Business Development

Brand Management

Sponsorship

Events

Compliance

Corporate Communications

Partnership Management

Relevant Roles

Chief Marketing Officer

Sponsorship Manager

Legal Counsel

Commercial Director

Brand Manager

Partnership Director

Events Manager

Marketing Director

Business Development Manager

Rights Manager

Compliance Officer

Finance Director

Contract Manager

Sports Marketing Manager

Activation Manager

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Authors

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