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Event Sponsorship Agreement

Event Sponsorship Agreement Template for Switzerland

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement under Swiss law for a major tech conference in Zurich in March 2025, with provisions for multiple tier sponsorship levels and comprehensive digital marketing rights including virtual event components."

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Document background
The Event Sponsorship Agreement is a crucial document used when organizations seek to formalize sponsorship arrangements for events ranging from sports competitions and cultural festivals to corporate conferences and entertainment shows. This agreement, governed by Swiss law, establishes the legal framework for the relationship between event organizers and sponsors, detailing financial commitments, brand usage rights, and mutual obligations. The document is particularly important in Switzerland's sophisticated business environment, where it must comply with the Swiss Code of Obligations and related regulations concerning contracts, intellectual property, and commercial relationships. It typically includes comprehensive provisions for sponsorship benefits, payment terms, exclusivity rights, and brand protection, with specific schedules detailing technical requirements and performance metrics.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names, registration details, and addresses

2. Background: Context of the agreement, brief description of the event, and parties' objectives

3. Definitions: Key terms used throughout the agreement, including 'Event', 'Sponsorship Benefits', 'Sponsorship Fee', 'Intellectual Property Rights'

4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in return for their sponsorship

5. Sponsorship Fee and Payment Terms: Amount, payment schedule, and method of payment

6. Sponsor's Obligations: Responsibilities of the sponsor, including provision of logos, materials, and compliance with guidelines

7. Organizer's Obligations: Responsibilities of the event organizer in delivering the sponsorship benefits

8. Intellectual Property Rights: Usage rights, licenses, and restrictions regarding logos, trademarks, and other IP

9. Representations and Warranties: Statements of fact and promises made by both parties

10. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

11. Force Majeure: Provisions for unforeseen circumstances preventing event execution

12. Confidentiality: Protection of sensitive information exchanged during the relationship

13. Governing Law and Jurisdiction: Specification of Swiss law application and jurisdiction for disputes

14. General Provisions: Standard clauses including notices, entire agreement, amendments, and assignment

Optional Sections

1. Insurance: Requirements for insurance coverage, used when the sponsorship involves significant risks or high-value benefits

2. Exclusivity: Terms regarding sponsor's exclusive rights in their industry category, included when sponsor requires category exclusivity

3. Media Rights: Specific provisions for media coverage and broadcasting rights, used when sponsorship includes media elements

4. Data Protection: Compliance with Swiss data protection laws, included when personal data processing is involved

5. Anti-Doping: Compliance with anti-doping regulations, included for sporting events

6. Sustainability Requirements: Environmental and social responsibility obligations, included when relevant to the event or sponsor's priorities

Suggested Schedules

1. Schedule 1 - Event Details: Comprehensive description of the event, including dates, venue, and format

2. Schedule 2 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications for brand placement, hospitality, and other rights

3. Schedule 3 - Brand Guidelines: Technical specifications for logo usage, brand colors, and placement requirements

4. Schedule 4 - Payment Schedule: Detailed breakdown of payment amounts, dates, and methods

5. Schedule 5 - Reporting and Metrics: Details of how sponsorship effectiveness will be measured and reported

6. Appendix A - Form of Press Release: Template or guidelines for announcement of the sponsorship

7. Appendix B - Insurance Requirements: Detailed insurance specifications and coverage requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Affiliate
Applicable Laws
Approved Form
Brand Guidelines
Business Day
Commencement Date
Competitor
Confidential Information
Effective Date
Event
Event Marks
Event Period
Event Venue
Exclusivity Rights
Force Majeure Event
Intellectual Property Rights
License Period
Marketing Materials
Media Rights
Official Sponsor
Organizer Marks
Payment Schedule
Sponsor Benefits
Sponsor Category
Sponsor Marks
Sponsorship Fee
Sponsorship Rights
Sponsorship Term
Territory
Term
Third Party Rights
Trade Marks
Value in Kind
Clauses
Definitions
Interpretation
Grant of Rights
Sponsorship Fee
Payment Terms
Intellectual Property Rights
License Grant
Brand Usage
Exclusivity
Sponsor Benefits
Event Requirements
Marketing and Promotion
Approval Process
Quality Control
Representations and Warranties
Obligations
Term and Duration
Termination
Force Majeure
Cancellation
Postponement
Insurance
Liability
Indemnification
Confidentiality
Data Protection
Anti-Corruption
Competition Law
Reporting Requirements
Audit Rights
Assignment
Subcontracting
Notices
Amendments
Entire Agreement
Severability
Waiver
Governing Law
Jurisdiction
Dispute Resolution
Survival
Counterparts
Relevant Industries

Sports & Recreation

Entertainment

Media & Broadcasting

Financial Services

Consumer Goods

Technology

Automotive

Telecommunications

Food & Beverage

Retail

Healthcare

Education

Cultural & Arts

Professional Services

Relevant Teams

Legal

Marketing

Events

Commercial

Business Development

Corporate Communications

Brand Management

Sponsorship

Finance

Operations

Relevant Roles

Legal Counsel

Marketing Director

Event Manager

Sponsorship Manager

Brand Manager

Commercial Director

Business Development Manager

Partnership Manager

Contracts Manager

Corporate Communications Manager

Chief Marketing Officer

Chief Commercial Officer

Events Director

Sponsorship Rights Manager

Brand Licensing Manager

Industries
Swiss Code of Obligations (CO): Primary source of Swiss contract law governing formation, performance, and termination of contracts (Articles 1-40 CO). Particularly relevant are provisions on formation of contracts, good faith requirements, and general terms and conditions.
Federal Act on Cartels and Other Restraints of Competition: Ensures sponsorship agreements don't create anti-competitive effects or unfair market advantages through exclusive arrangements.
Federal Act on Trade Marks and Indications of Source: Governs the use and protection of trademarks and logos in sponsorship arrangements, including licensing provisions.
Federal Act on Unfair Competition (UCA): Regulates fair business practices and advertising, ensuring sponsorship activities don't constitute unfair competition or misleading advertising.
Federal Act on Radio and Television (RTVA): Relevant if the sponsorship involves broadcast media, including regulations on sponsorship announcements and prohibited sponsorship.
Federal Act on Data Protection (FADP): Governs the collection and processing of personal data in the context of sponsorship activities and related marketing.
Federal Act on Value Added Tax: Determines VAT treatment of sponsorship payments and benefits, including requirements for invoicing and tax documentation.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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