White Label Service Agreement Template for England and Wales

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Key Requirements PROMPT example:

White Label Service Agreement

"I need a White Label Service Agreement for my software company to provide our CRM solution to a marketing agency who will rebrand it and sell it to their clients in the UK, with the agreement starting from March 2025."

Document background
A White Label Service Agreement is essential when one business wishes to provide services under another company's brand. This agreement, governed by English and Welsh law, establishes the framework for service delivery, rebranding rights, quality control, and commercial terms. It's particularly relevant in scenarios where businesses want to expand their service offerings without developing products in-house. The agreement includes provisions for intellectual property licensing, service level commitments, confidentiality, and regulatory compliance, making it suitable for various industries from technology to financial services.
Suggested Sections

1. Parties: Details of the service provider and recipient, including registered addresses and company numbers

2. Background: Context of the agreement and brief description of the white label arrangement

3. Definitions: Key terms used throughout the agreement

4. Services: Detailed description of services to be provided under the white label arrangement

5. Intellectual Property Rights: Ownership, licensing and usage rights of IP, including branding requirements

6. Service Levels: Performance standards, KPIs, and quality requirements

7. Fees and Payment: Pricing structure, payment terms, and invoicing procedures

8. Confidentiality: Protection of confidential information and trade secrets

9. Term and Termination: Duration of agreement and termination provisions

Optional Sections

1. Data Protection: GDPR compliance obligations and data processing terms when personal data is involved

2. Regulatory Compliance: Industry-specific regulatory requirements for regulated sectors like financial services

3. Territory: Geographical limitations and restrictions of the agreement

4. Marketing and Promotion: Rules and requirements for marketing the white label services

Suggested Schedules

1. Service Description Schedule: Detailed technical specifications of services

2. Service Level Agreement: Detailed performance metrics and remedies

3. Fee Schedule: Detailed pricing structure and payment terms

4. Brand Guidelines: Requirements for use of branding and marketing materials

5. Data Processing Agreement: GDPR-compliant data processing terms

6. Change Control Procedure: Process for implementing changes to services

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries

Core Contract Law: Key legislation includes Contracts (Rights of Third Parties) Act 1999, Supply of Goods and Services Act 1982, Unfair Contract Terms Act 1977, and Consumer Rights Act 2015 for B2C elements

Intellectual Property Laws: Copyright, Designs and Patents Act 1988, Trade Marks Act 1994, and Database Rights under the Copyright and Rights in Databases Regulations 1997

Data Protection and Privacy: UK GDPR, Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR)

E-Commerce Regulations: The Electronic Commerce (EC Directive) Regulations 2002 and Electronic Communications Act 2000

Industry-Specific Regulations: Financial Services and Markets Act 2000, FCA regulations, and sector-specific licensing requirements depending on the industry sector

Competition Law: Competition Act 1998 and Enterprise Act 2002 governing fair business practices and competition

Employment/Contractor Laws: IR35 legislation and Agency Workers Regulations 2010 for employment and contractor relationships

Consumer Protection: Consumer Protection from Unfair Trading Regulations 2008 and Consumer Contracts Regulations 2013 for B2C relationships

Key Contractual Areas: Essential elements including service definitions, IP ownership, branding requirements, quality control, data protection, confidentiality, service levels, liability limitations, termination rights, and dispute resolution

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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