Advertising Agency Retainer Agreement Template for United Arab Emirates

1. Compliance with Sharia Law: Additional provisions for ensuring advertising content complies with Islamic principles - include when specifically requested or for sensitive industries

2. Digital Marketing Services: Specific provisions for online advertising and social media - include when digital services are a significant component

3. International Usage: Provisions for multi-jurisdiction advertising campaigns - include when campaigns will run outside UAE

4. Data Protection: Specific data handling and privacy requirements - include when collecting or processing personal data

5. Exclusivity: Restrictions on agency working with competing brands - include when exclusive relationship is required

6. Key Personnel: Identification of essential team members - include when specific expertise or personnel are crucial

7. Crisis Management: Procedures for handling PR crises or emergency situations - include for high-profile clients

8. Language Requirements: Provisions for dual-language advertising - include when Arabic language versions are required

1. Schedule A - Scope of Services: Detailed breakdown of all services included in the retainer fee

2. Schedule B - Fee Structure: Comprehensive fee schedule including retainer amount and additional service rates

3. Schedule C - Service Level Agreement: Performance metrics, response times, and quality standards

4. Schedule D - Approval Matrix: Decision-making hierarchy and approval timeframes

5. Schedule E - Brand Guidelines: Client's branding requirements and standards

6. Schedule F - Key Personnel: List of key team members and their roles

7. Appendix 1 - Rate Card: Standard rates for services outside retainer scope

8. Appendix 2 - Compliance Checklist: UAE advertising regulatory requirements and guidelines