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Agency To Agency Agreement
"I need an Agency to Agency Agreement for my Dubai-based marketing agency to partner with a local advertising agency in Abu Dhabi, including exclusive territory rights for both emirates and detailed commission structures for joint projects."
1. Parties: Identification of both agency parties, including their full legal names, registration details, and addresses
2. Background: Context of the agreement, relationship between parties, and purpose of the arrangement
3. Definitions: Key terms used throughout the agreement, including territory, products/services, and specific industry terminology
4. Appointment and Scope: Terms of appointment, exclusivity (if any), and detailed scope of agency services
5. Territory: Geographic area covered by the agreement
6. Duration and Renewal: Term of the agreement, renewal conditions, and notice periods
7. Rights and Obligations: Detailed responsibilities of both agencies, including marketing, reporting, and performance standards
8. Compensation: Commission structure, payment terms, and calculation methods
9. Intellectual Property: Usage rights and protection of trademarks, patents, and other IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Compliance: Adherence to UAE laws, particularly Commercial Agency Law requirements
12. Termination: Grounds for termination, notice requirements, and consequences
13. Governing Law and Jurisdiction: Confirmation of UAE law application and dispute resolution mechanism
14. General Provisions: Standard boilerplate clauses including notices, amendments, and severability
1. Non-Competition: Restrictions on competing activities, used when parties want to prevent competition during and after the agreement
2. Training and Support: Details of training and support services, included when one agency will provide training to the other
3. Insurance: Insurance requirements and coverage details, needed for high-risk activities
4. Performance Targets: Specific performance metrics and consequences, used when parties want to set measurable goals
5. Sub-Agency Rights: Rights to appoint sub-agents, included when such arrangements are contemplated
6. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term agreements
7. Data Protection: Specific data handling requirements, needed when personal data processing is involved
8. Marketing Standards: Specific marketing requirements and approvals, used for brand-sensitive arrangements
1. Schedule 1 - Products/Services: Detailed list of products or services covered by the agency agreement
2. Schedule 2 - Commission Structure: Detailed breakdown of commission rates, calculations, and payment terms
3. Schedule 3 - Territory Map: Detailed map and description of the geographic territory covered
4. Schedule 4 - Performance Metrics: Specific KPIs and performance measurement criteria
5. Schedule 5 - Required Registrations: List of required registrations and licenses under UAE law
6. Schedule 6 - Approved Sub-Agents: List of pre-approved sub-agents if applicable
7. Appendix A - Standard Operating Procedures: Detailed operational procedures and requirements
8. Appendix B - Reporting Templates: Standard forms and templates for required reporting
Authors
Principal Agency
Agent Agency
Territory
Products
Services
Commission
Confidential Information
Commencement Date
Initial Term
Intellectual Property Rights
Trade Marks
Business Day
Commercial Agency Law
Ministry
Commercial Agency Register
Good Industry Practice
Quarter
Revenue
Marketing Materials
Performance Standards
Commercial Agency
Minimum Performance Requirements
Net Sales
Register
Registration
Sub-Agent
Trade License
Material Breach
Force Majeure Event
Working Hours
Territory
Exclusivity
Duration
Registration
Scope of Authority
Performance Obligations
Commission
Payment Terms
Reporting
Marketing
Intellectual Property
Confidentiality
Non-Competition
Representations and Warranties
Compliance
Record Keeping
Training
Quality Control
Termination
Post-Termination
Force Majeure
Assignment
Notices
Governing Law
Dispute Resolution
Indemnification
Insurance
Amendment
Severability
Entire Agreement
Sub-Agency
Data Protection
Brand Protection
Audit Rights
Retail
Manufacturing
Technology
Consumer Goods
Automotive
Real Estate
Financial Services
Healthcare
Construction
Industrial Equipment
Telecommunications
Professional Services
Media and Entertainment
Logistics and Distribution
Legal
Commercial
Business Development
Operations
Compliance
Sales
Contract Administration
Corporate Affairs
International Business
Risk Management
Chief Executive Officer
Commercial Director
Legal Counsel
Business Development Manager
Operations Director
Compliance Officer
Sales Director
Contract Manager
Regional Manager
Agency Relations Manager
Commercial Manager
General Counsel
Managing Director
Chief Operating Officer
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