Advertising Agency Retainer Agreement Template for Hong Kong

1. Non-Competition: Restrictions on agency working with competing clients, used when exclusivity is required

2. Performance Metrics: Specific KPIs and performance standards, used for larger campaigns or complex services

3. International Services: Provisions for cross-border services, used when operating in multiple jurisdictions

4. Subcontracting: Rules for engaging third-party suppliers, used when subcontractors are expected

5. Insurance: Specific insurance requirements, used for high-value or high-risk campaigns

6. Staff Assignment: Key personnel commitments, used when specific team members are crucial

7. Crisis Management: Procedures for handling PR crises, used for sensitive industries or major brands

1. Schedule 1 - Services Description: Detailed breakdown of all services covered by the retainer

2. Schedule 2 - Fee Structure: Detailed breakdown of fees, rates, and payment terms

3. Schedule 3 - Service Levels: Performance standards and response times

4. Schedule 4 - Key Personnel: List of key team members and their roles

5. Schedule 5 - Approval Process: Detailed workflow for approvals and revisions

6. Schedule 6 - Brand Guidelines: Client's branding requirements and standards

7. Schedule 7 - Reporting Requirements: Format and frequency of performance reports

8. Appendix A - Rate Card: Standard rates for additional services

9. Appendix B - Creative Brief Template: Standard format for project briefs