All Countries
Marketing
Social Media Marketing Agreement

Social Media Marketing Agreement Template for South Africa

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Social Media Marketing Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Social Media Marketing Agreement

"I need a Social Media Marketing Agreement for my e-commerce business where the marketing agency will manage our Instagram and TikTok accounts, with strict content approval processes and clear performance metrics for measuring campaign success."

Celebrated by
Collaborations with
Investors
Document background
This Social Media Marketing Agreement is designed for use in South Africa when engaging professional social media marketing services. It's essential for businesses looking to formalize their social media marketing arrangements while ensuring compliance with South African legislation, including POPIA, ECTA, and advertising standards. The agreement covers crucial aspects such as scope of services, content ownership, performance metrics, data protection, and crisis management protocols. It's particularly relevant in today's digital age where social media presence is crucial for business success, and the document ensures both parties understand their rights, obligations, and deliverables while maintaining legal compliance. The agreement can be customized for various business sizes and industries, from small businesses to large corporations, and includes provisions for both traditional and emerging social media platforms.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client, including their registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement, including technical social media terms

4. Scope of Services: Detailed description of social media marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment Terms: Service fees, payment schedule, and billing procedures

7. Service Provider Obligations: Marketing agency's responsibilities and deliverables

8. Client Obligations: Client's responsibilities including provision of materials and approvals

9. Content Ownership and Intellectual Property: Rights and ownership of created content and existing intellectual property

10. Data Protection and Privacy: POPIA compliance requirements and data handling procedures

11. Confidentiality: Protection of confidential information shared between parties

12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria

13. Warranties and Indemnities: Guarantees provided by both parties and indemnification clauses

14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution

Optional Sections

1. Social Media Crisis Management: Procedures for handling social media crises or negative publicity, recommended for high-profile clients

2. Third-Party Platforms: Specific terms relating to third-party social media platforms, needed when using specific platforms

3. Influencer Collaboration: Terms for engaging with influencers, required if influencer marketing is part of the strategy

4. International Data Transfers: Provisions for cross-border data transfers, necessary for clients with international presence

5. Content Approval Process: Detailed content approval workflow, recommended for clients requiring strict control over posts

6. Competitor Restrictions: Non-compete clauses and handling of competitor accounts, optional for sensitive industries

7. Training and Support: Terms for additional training or support services, if offered as part of the package

Suggested Schedules

1. Schedule A - Service Specifications: Detailed breakdown of social media services, platforms, and posting frequency

2. Schedule B - Fee Structure: Detailed pricing, including base fees and additional service costs

3. Schedule C - Key Performance Indicators: Specific metrics and targets for measuring campaign success

4. Schedule D - Brand Guidelines: Client's branding requirements and content guidelines

5. Schedule E - Approved Social Media Platforms: List of platforms covered under the agreement with specific requirements

6. Appendix 1 - Content Calendar Template: Template for planning and scheduling social media content

7. Appendix 2 - Reporting Template: Standard format for performance reports and analytics

8. Appendix 3 - Emergency Contact Protocol: Contact details and procedures for urgent situations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Approved Social Media Platforms
Brand Guidelines
Business Day
Campaign
Client
Client Content
Commencement Date
Confidential Information
Content Calendar
Content Strategy
Crisis Management Protocol
Deliverables
Digital Assets
Effective Date
Engagement Rate
Fees
Force Majeure Event
Hashtag Strategy
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Materials
Operator
Personal Information
Platform Analytics
Processing
Professional Services
Responsible Party
Service Level Agreement
Services
Social Media Channels
Social Media Content
Social Media Crisis
Social Media Management Tools
Social Media Metrics
Social Media Platforms
Social Media Strategy
Term
Territory
Third-Party Content
User-Generated Content
Working Hours
Clauses
Definitions and Interpretation
Appointment
Term
Services
Service Provider Obligations
Client Obligations
Fees and Payment
Content Rights
Intellectual Property
Data Protection
Confidentiality
Social Media Platform Compliance
Performance Metrics
Reporting
Content Approval
Crisis Management
Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Non-Solicitation
Non-Competition
Dispute Resolution
Governing Law
Assignment
Subcontracting
Notices
Entire Agreement
Severability
Variation
Waiver
Relationship of Parties
Third Party Rights
Costs
Counterparts
Relevant Industries

Retail

E-commerce

Technology

Entertainment

Food and Beverage

Fashion

Professional Services

Healthcare

Education

Tourism and Hospitality

Financial Services

Real Estate

Non-profit Organizations

Consumer Goods

Automotive

Relevant Teams

Legal

Marketing

Digital

Communications

Brand Management

Content Creation

Compliance

Business Development

Public Relations

Social Media

Customer Service

Creative Services

Relevant Roles

Marketing Director

Social Media Manager

Digital Marketing Manager

Brand Manager

Content Manager

Legal Counsel

Compliance Officer

Business Development Manager

Communications Director

Chief Marketing Officer

Marketing Coordinator

Account Manager

Digital Strategy Director

Community Manager

Head of Digital

Marketing Operations Manager

Industries
Protection of Personal Information Act (POPIA) 2013: Governs the processing of personal information and sets conditions for lawful processing of data collected through social media marketing activities
Electronic Communications and Transactions Act (ECTA) 2002: Regulates electronic communications and transactions, including digital marketing communications and online business practices
Consumer Protection Act (CPA) 2008: Protects consumers from unfair marketing practices and sets requirements for advertising and marketing communications
Advertising Standards Authority Code of Practice: Self-regulatory code that sets standards for advertising content and ensures marketing communications are legal, decent, honest and truthful
Copyright Act 1978: Protects original works and content created for social media marketing campaigns, including images, videos, and written content
Trademark Act 1993: Protects brands and trademarks that may be used in social media marketing campaigns
Constitution of South Africa (Act 108 of 1996): Provides fundamental rights including freedom of expression and privacy, which must be considered in marketing communications
Companies Act 2008: Governs business relationships and corporate requirements that may affect marketing service agreements
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Digital Advertising Contract

A South African law-governed contract for digital advertising services, ensuring compliance with local electronic commerce and data protection regulations.

find out more

Joint Marketing Agreement

A South African law-governed agreement establishing terms for collaborative marketing activities between parties, including resource sharing and compliance requirements.

find out more

Simple Advertising Agreement

A South African law-governed agreement establishing the fundamental terms between an advertising agency and client for advertising services delivery.

find out more

Simple Marketing Contract

A South African law-compliant agreement for marketing services, establishing terms between marketing providers and their clients.

find out more

Marketing Partner Agreement

A South African law-governed agreement establishing terms and conditions between a company and its marketing partner for the provision of marketing services.

find out more

Marketing Manager Employment Contract

South African employment contract template for marketing manager positions, compliant with local labor laws and addressing specific marketing management responsibilities.

find out more

Marketing Manager Contract

A South African employment contract template for Marketing Manager positions, compliant with local labor and marketing regulations.

find out more

Marketing Collaboration Agreement

A South African law-governed agreement establishing terms and conditions for marketing collaboration between parties, ensuring regulatory compliance and defining partnership parameters.

find out more

Freelance Marketing Contract

A South African law-governed contract establishing terms and conditions between a client and freelance marketing professional.

find out more

Cross Promotion Agreement

A South African law-governed agreement establishing terms for mutual promotional activities between parties, including brand usage rights and promotional obligations.

find out more

Mutual Marketing Agreement

A South African law-governed agreement establishing terms for collaborative marketing activities between parties, including brand usage and compliance requirements.

find out more

Sales And Marketing Contract

A South African law-governed agreement establishing terms for sales and marketing services between service providers and clients, ensuring compliance with local regulations.

find out more

Online Marketing Agreement

South African law-governed agreement for online marketing services, outlining digital marketing terms, obligations, and compliance requirements.

find out more

Advertising Sponsorship Agreement

South African law-governed agreement establishing sponsorship terms between sponsor and rights holder, including advertising rights and obligations.

find out more

Digital Advertising Agreement

A South African law-governed agreement regulating digital advertising services, campaign management, and related obligations between service providers and clients.

find out more

Marketing Rights Agreement

A South African law-governed agreement establishing marketing and promotional rights between parties, including usage terms and compliance with local marketing regulations.

find out more

Marketing Commission Agreement

South African law-governed agreement establishing terms for commission-based marketing services between a principal company and marketing agent.

find out more

Advertising Sales Agreement

A South African-compliant agreement governing the sale and placement of advertising services, including terms, conditions, and regulatory requirements.

find out more

Social Media Marketing Agreement

A South African-compliant agreement governing social media marketing services between a service provider and client, including content management, performance metrics, and regulatory compliance.

find out more

Contract For Marketing Services

A South African law-governed agreement establishing terms for marketing services provision, including scope, deliverables, and regulatory compliance.

find out more

Advertising Service Agreement

A South African law-governed agreement between an advertising agency and client establishing terms for advertising services provision and regulatory compliance.

find out more

Marketing Partnership Agreement

A South African law-governed agreement establishing terms and conditions for marketing partnerships between organizations, including promotional rights, obligations, and regulatory compliance.

find out more

Marketing Consultant Contract

A South African law-governed agreement between a client and marketing consultant, defining marketing services, deliverables, and compliance requirements.

find out more

Non Disclosure Agreement For Marketing Agency

South African Non-Disclosure Agreement tailored for marketing agency relationships, ensuring protection of confidential information and POPIA compliance.

find out more

Digital Marketing Contract

A South African law-governed agreement establishing terms for digital marketing services, including scope, deliverables, and compliance requirements.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.

Read our Privacy Policy.