Define: Negative Publicity

How is Negative Publicity defined in a legal contract?

• Negative Publicity means information related to or resultant from a misdeed that has been broadcasted over various media like newspapers, radio, television, blogs, websites and others, which has resulted in, or is expected to result in, a decrease in the business's reputation. Furthermore, if a public relations consultant deems that the information is likely to detriment the reputation of the business if it is publicized, it is also considered negative publicity. Seen in 5 SEC filings
• Negative Publicity means information that has been disclosed to the public and has caused, or is likely to cause, a decline or deterioration in the reputation of a product or service. Seen in 3 SEC filings
• Negative Publicity means information that is disseminated via different types of media including newspapers, radio, television, internet, and has or is likely to decrease public faith in the competence, integrity, and viability of an entity to conduct its business. Seen in 2 SEC filings
• Negative Publicity means the spreading of information through any medium about an actual or alleged security failure or privacy incident affecting customers, clients or patients that was not previously public. Seen in 1 SEC filing
• Negative Publicity means information concerning unauthorized access to confidential personal information that has been made public by external parties through different media channels, which has caused or is anticipated to cause a decline in the company's reputation. Seen in 1 SEC filing
• Negative Publicity means information about a 'wrongful act' that is covered under this coverage part and has been made public for the first time during the current 'coverage term.' This information has caused or is likely to cause a decline or deterioration in the reputation of the 'named insured' or its products or services. Seen in 1 SEC filing.

Note: The Genie AI Legal Assistant pulled this data out of the SEC EDGAR Database of 500,000 records from the past 22 years of filings. We regularly update this page as new filings and definitions come in.

Search EDGAR for 'Definitions of negative publicity' yourself to verify these results. We are always keen to point people to source documents.

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Which definition should you use?

🤔 Our AI Legal Assistant has combined and improved the above descriptions to create market-standard 'Genie definitions' below, with guidance on which documents and which industry to use for each.

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Genie Definition 1

Negative Publicity means information broadcasted via various media causing a reputational decline or deterioration.

Relevant Contract Type

• Public Relations Contract
• Marketing Agreement
• Business Partnership Agreement

Relevant Circumstances

• Dealing with a PR Crisis
• Launching a new product or service
• Formulating damage control strategy

Relevant Sectors

• Public Relations
• Marketing
• Corporate Sector

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Genie Definition 2

Negative Publicity means disclosure of unauthorized access to confidential information, leading to reputation decline.

Relevant Contract Type

• Data Privacy Agreement
• Non-Disclosure Agreement
• Information Security Agreement

Relevant Circumstances

• Managing data breaches
• Handling leaks of sensitive company information
• Dealing with cybersecurity events

Relevant Sectors

• Tech Industry
• Healthcare
• Finance

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