Define: Advertising Agent

How is Advertising Agent defined in a legal contract?

• Advertising Agent means a party involved in facilitating services related to the creation, display, or demonstration of advertisements in any form. This can include an advertising agency, a media consultant, or a media buying house, regardless of its specific label. Seen in 11 SEC filings.
• Advertising Agent means an entity whose core or sole business involves the creation or arrangement of commercial advertisements on behalf of other parties. Seen in 8 SEC filings.
• Advertising Agent means an entity or individual who, for a fee, commission, wage, or salary, produces or assists in producing, or placing advertising materials with a publisher on behalf of the advertiser. Seen in 2 SEC filings.
• Advertising Agent means an entity whose sole or principal business is the creation or placement of commercial advertisements on behalf of others. Seen in 2 SEC filings.
• Advertising Agent means an entity whose core or sole business involves the making or arranging of commercial advertisements for others. Seen in 1 SEC filing.

Note: The Genie AI Legal Assistant pulled this data out of the SEC EDGAR Database of 500,000 records from the past 22 years of filings. We regularly update this page as new filings and definitions come in.

Search EDGAR for 'Definitions of advertising agent' yourself to verify these results. We are always keen to point people to source documents.

‍

Which definition should you use?

🤔 Our AI Legal Assistant has combined and improved the above descriptions to create market-standard 'Genie definitions' below, with guidance on which documents and which industry to use for each.

‍

Genie Definition 1

Advertising Agent means an entity primarily involved in creating or facilitating commercial advertisements for others.

Relevant Contract Types

• Advertising Agreement
• Marketing Services Agreement
• Service Level Agreement
• Consultancy Services Agreement

Relevant Circumstances

• Establishing responsibilities and relationships between an advertiser and their hired advertising agency.
• Contracting for specific advertising projects or campaigns.
• Establishing performance measures and payment terms for advertising services.
• Defining rights and responsibilities of consultancies specializing in advertisement.

Relevant Sectors

• Advertising Industry
• Marketing and Communications
• Media and Entertainment

‍

Genie Definition 2

Advertising Agent means a party that produces or assists in the distribution of advertising content, for a certain fee or commission.

Relevant Contract Types

• Demand Generation Agreement
• Co-Marketing Agreement
• Influencer Contract

Relevant Circumstances

• Planning and executing joint marketing initiatives between two businesses.
• Establishing the roles of influencers in advertising campaigns.
• Setting terms for demand generation services provided by the advertising agent.

Relevant Sectors

• Information Technology
• Retail
• FMCG

‍