All Countries
Sales
Marketing Referral Agreement

Marketing Referral Agreement Template for Malaysia

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Marketing Referral Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Marketing Referral Agreement

"I need a Marketing Referral Agreement for my Malaysian technology company to partner with overseas referral agents who will introduce our cloud software services to Southeast Asian clients, with a planned start date of March 1, 2025, including multi-tier commission structures and data protection clauses."

Celebrated by
Collaborations with
Investors
Document background
The Marketing Referral Agreement is essential for businesses operating in Malaysia seeking to formalize their referral partnerships and expand their customer base through structured marketing relationships. This document is particularly relevant in today's interconnected business environment where companies increasingly rely on partner networks for growth. The agreement complies with Malaysian legal requirements, including the Contracts Act 1950 and Personal Data Protection Act 2010, while addressing key aspects such as commission structures, referral processes, confidentiality, and data protection. It's designed to protect both parties' interests while providing clear operational guidelines and performance metrics for successful referral partnerships.
Suggested Sections

1. Parties: Identification of the referring party and the company receiving referrals, including full legal names and registration details

2. Background: Context of the agreement, brief description of each party's business, and purpose of the referral arrangement

3. Definitions: Definitions of key terms used throughout the agreement, including 'Referral', 'Qualified Lead', 'Commission', etc.

4. Appointment and Scope: Terms of appointment, territory/scope of referral rights, and any exclusivity provisions

5. Referral Process: Detailed process for making and accepting referrals, including communication methods and timeframes

6. Commission Structure: Details of commission rates, calculation methods, and payment terms

7. Obligations of Parties: Specific duties and responsibilities of each party in the referral relationship

8. Representations and Warranties: Standard warranties about capacity to contract and compliance with laws

9. Confidentiality: Protection of confidential information exchanged during the referral process

10. Data Protection: Compliance with PDPA 2010 and handling of personal data

11. Term and Termination: Duration of agreement and circumstances for termination

12. General Provisions: Standard clauses including governing law, notices, and entire agreement

Optional Sections

1. Non-Compete: Restrictions on competing activities - include when parties want to prevent referral partner from engaging with competitors

2. Marketing Guidelines: Specific rules for marketing and promoting services - include when brand control is important

3. Training Requirements: Requirements for training referral partners - include for complex products/services

4. Performance Targets: Minimum referral targets - include when specific performance levels are required

5. Audit Rights: Right to audit referral records - include for high-value arrangements

6. Insurance Requirements: Required insurance coverage - include for high-risk industries

7. Multi-tier Commissions: Structure for multi-level referrals - include for complex referral networks

Suggested Schedules

1. Schedule 1: Commission Rates: Detailed breakdown of commission structures, including any tiered rates

2. Schedule 2: Referral Procedures: Step-by-step process for making and processing referrals

3. Schedule 3: Reporting Templates: Standard forms for tracking and reporting referrals

4. Schedule 4: Service Description: Detailed description of products/services covered by the referral arrangement

5. Schedule 5: Marketing Guidelines: Approved marketing materials and usage guidelines

6. Appendix A: Contact Details: Key contact persons and their details for both parties

7. Appendix B: Data Processing Terms: Detailed terms for handling personal data in compliance with PDPA

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant Industries

Technology

Financial Services

Professional Services

Healthcare

Real Estate

Education

Retail

E-commerce

Telecommunications

Insurance

Manufacturing

Consulting

Relevant Teams

Business Development

Marketing

Sales

Legal

Compliance

Operations

Partner Relations

Commercial

Account Management

Strategic Partnerships

Channel Management

Relevant Roles

Business Development Manager

Marketing Director

Partnership Manager

Sales Manager

Chief Marketing Officer

Channel Manager

Affiliate Manager

Legal Counsel

Compliance Officer

Commercial Director

Business Owner

Managing Director

Operations Manager

Account Manager

Industries
Contracts Act 1950: Primary legislation governing contract formation, validity, and enforcement in Malaysia. Essential for establishing the basic framework of the referral agreement.
Personal Data Protection Act 2010: Regulates the collection, processing, and handling of personal data in commercial transactions. Crucial for marketing activities involving customer data.
Consumer Protection Act 1999: Provides protection for consumers in relation to goods and services, including marketing practices and representations made to consumers.
Electronic Commerce Act 2006: Governs electronic transactions and digital communications, relevant for online marketing activities and digital referral systems.
Competition Act 2010: Ensures fair competition and prohibits anti-competitive practices, including exclusive dealing arrangements that might arise in referral agreements.
Trade Descriptions Act 2011: Regulates trade descriptions and representations made in the course of business, particularly relevant for marketing claims and advertisements.
Registration of Businesses Act 1956: Governs business registration requirements, relevant for establishing legitimate business relationships in referral arrangements.
Malaysian Communications and Multimedia Commission Act 1998: Regulates communications and multimedia activities, including online marketing and digital communications.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Finders Fee Contract

A Malaysian law-governed agreement defining terms for compensating intermediaries for successful business introductions and opportunities.

find out more

Agent Referral Agreement

A Malaysian law-governed agreement establishing terms between a principal and agent for business referrals, including commission structures and compliance requirements.

find out more

Car Referral Fee Agreement

A Malaysian law-governed agreement establishing terms for automotive sales referral fees and commission structures.

find out more

Reciprocal Referral Agreement

A Malaysian law-governed agreement establishing mutual client referral arrangements between two parties, including referral processes and compensation terms.

find out more

Finder Fee Agreement For Sales Leads

A Malaysian-law governed agreement establishing terms for compensating independent parties who provide qualified sales leads to a company.

find out more

Software Referral Agreement

A Malaysian law-governed agreement establishing terms for software sales referral partnerships, including commission structures and referral processes.

find out more

Marketing Referral Agreement

A Malaysian law-governed agreement establishing terms for marketing referral services, including commission structures and referral processes.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.

Read our Privacy Policy.